The Innovator's Cookbook: Essentials for Inventing What Is Next

Overview

Essential reading-and progressive thinking-on the subject of innovation, from the national bestselling author.

Steven Johnson, an acknowledged bestselling leader on the subject of innovation, gathers-for a foundational text on the subject of innovation-essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides ...

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The Innovator's Cookbook: Essentials for Inventing What Is Next

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Overview

Essential reading-and progressive thinking-on the subject of innovation, from the national bestselling author.

Steven Johnson, an acknowledged bestselling leader on the subject of innovation, gathers-for a foundational text on the subject of innovation-essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

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Editorial Reviews

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In any field, innovation distinguishes leaders from followers. In that spirit, Steven Johnson's Innovator's Cookbook is designed to instruct and inspire readers whatever their specialty. Thus, the book contains essays by and interviews with cutting-edge thinkers including Peter Drucker, Eric Von Hippel, Arthur Koestler, Dean Keith Simonton, Richard Florida, and Marshall Berman. The book also contains stimulating new material from Google's Marisa Mayer, Twitter's Biz Stone and Jack Dorsey, and Microsoft's Ray Ozzie. New ideas for our time and the future. (P.S. Steven Johnson is one innovative author. His books include The Invention of Air, The Ghost Map, and Everything Bad is Good for You.)

Kirkus Reviews
Johnson (Where Good Ideas Come From: The Natural History of Innovation, 2010, etc.) offers an invaluable compendium of the best available thinking on innovation. "The history of human progress, worldwide, is the history of new ideas put to wonderful new use," writes the author. In recent years, scholars and innovators have studied the mystery of innovation, including the more than a dozen gurus from diverse fields represented here. In essays, studies and interviews, the contributors describe the factors and conditions that often spark creativity. Stressing innovation's place at the heart of entrepreneurship, Peter Drucker reflects on innovation opportunities. Within companies they occur because of unexpected occurrences, incongruities, process needs or market changes; outside companies, they arise through demographic changes, changes in perception and new knowledge. "Above all, innovation is work--rather than genius," he writes. Richard Florida offers a concise summary of his creative-class thesis, arguing for the mix of lifestyle, diversity and other factors that shape a creative environment. Other contributors address such topics as the variables affecting success in innovation, how business imperatives can kill creativity, the role of consumers and the growth of social innovations from neighborhood watch groups to Wikipedia. Musician-producer Brian Eno, who notes that new technologies often precede new realizations of their use, says he often fiddles around with newly invented tools. He also travels to escape normal everyday life. Tom Kelley, general manager of design firm IDEO, stresses the importance of cross-pollination across fields and the strategic role space can play in a team's creativity. With an introduction by Johnson on the critical importance of innovation for America's economic future, this is a welcome tool kit for anyone looking to cook up new ideas.
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Product Details

  • ISBN-13: 9781594485589
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 10/4/2011
  • Pages: 272
  • Sales rank: 637,398
  • Product dimensions: 5.40 (w) x 8.20 (h) x 0.90 (d)

Meet the Author

Steven Johnson

Steven Johnson is the author of the bestselling books The Invention of Air, The Ghost Map, Everything Bad Is Good for You, and Mind Wide Open. He is the founder of a variety of influential websites, and writes for Time, Wired, the New York Times, and the Wall Street Journal. He lives in Brooklyn. Author website: stevenberlinjohnson.com

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Sort by: Showing all of 2 Customer Reviews
  • Posted November 4, 2011

    An Essential Collection

    The Innovator's Cookbook is a collection of pieces detailing important steps in establishing an atmosphere favorable to developing new solutions. Articles and interviews are featured to provide a mixture of prescriptive advice with real world success stories. The message is that there is nothing particularly special about innovation. Once the conditions are created, it will emerge for anyone.

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  • Anonymous

    Posted December 28, 2011

    No text was provided for this review.

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