The Innovator's Sourcebook

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Overview

It is not hard to find credible resources on how to start a business once you have a great idea. However, it is extremely hard to find credible resources on how to generate compelling business ideas in the first place. How does innovation happen? Why does it happen? What are the common sources of great ideas? More importantly, how can we use this information to develop great business ideas of our own? THE INNOVATOR'S SOURCEBOOK was written to provide detailed, actionable answers to these questions. This book is about where to look for the sources of innovation and, for once, how to ...
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Overview

It is not hard to find credible resources on how to start a business once you have a great idea. However, it is extremely hard to find credible resources on how to generate compelling business ideas in the first place. How does innovation happen? Why does it happen? What are the common sources of great ideas? More importantly, how can we use this information to develop great business ideas of our own? THE INNOVATOR'S SOURCEBOOK was written to provide detailed, actionable answers to these questions. This book is about where to look for the sources of innovation and, for once, how to exploit them. What is not in the book:
• Vague suggestions for being creative
• Random idea generators
• Belabored analogies
• A rebranding of brainstorming
• Claims to a science
• Ambiguous implementation steps

Product Details

  • ISBN-13: 9780984416400
  • Publisher: West Fulton Media
  • Publication date: 3/23/2010
  • Pages: 272
  • Product dimensions: 9.00 (w) x 6.00 (h) x 0.61 (d)

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  • Posted June 7, 2010

    Very useful...sourcebook

    The book offers a thorough look into the most important questions that any entrepreneur would face in his/her effort to innovate. It steers away from the trivial theorems of what innovation is all about and focuses on practical and unavoidable issues when it comes to creating a business. The reader will find a central core of principles that relate to both the microeconomic scale of any entrepreneurial endeavor as well as its interfaces with the competitive and even global landscape. Dan has used a very transparent and concise way to address some of the crucial challenges that most of the time we take for granted when we try to differentiate through innovation.

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