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The Insanity of Advertising: Memoirs of a Mad Man
     

The Insanity of Advertising: Memoirs of a Mad Man

by Fred S. Goldberg
 

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In The Insanity of Advertising: Memoirs of a Mad Man, Fred Goldberg gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, he also doesn

Overview

In The Insanity of Advertising: Memoirs of a Mad Man, Fred Goldberg gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, he also doesn’t spare the mad men who worked alongside him. Many had outsize personalities and some were prone to jaw-dropping displays of ego and antics that would make Draper and company blush. The Insanity of Advertising: Memoirs of a Mad Man is the real story of mad men in a very mad world.

Editorial Reviews

From the Publisher

"Refreshing. Funny. Excruciatingly candid. Ths is the most insightful book on advertising since the industry classic, Ogilvy on Advertising."
— MIKE WINDSOR, Former CEO, Ogilvy Interactive; Director, Ogilvy and Mather Worldwide

"From tycoons to geniuses like Steve Jobs, Goldberg reveals everything behind the scenes in a daring direct approach, both hard hitting and hilarious. A great read."
— TOM PERKINS, Venture capitalist, Kleiner Perkins Caulfield and Byers

"This book connects two chronological dots with a wealth of real-life detail that a TV series like Mad Men has neither the time nor the knowl-edge to explore. If you want to come close to “being there” in the “golden years” of the advertising business, you’ll be in it up to your neck when you read The Insanity of Advertising."
— MIKE SLOSBERG, former Creative Director, Young and Rubicam

"Fred and his team made a mark on everything they touched. Especially Dell. [It] recounts some of the incredible unexpected happenings and accomplishments, some we shared together, as well as many other sometimes unimaginable, preposterous stories of the advertising business. It’s a great read."
— JOEL KOCHER, Former President, Dell Computer Corporation

Product Details

ISBN-13:
9781571783219
Publisher:
Council Oak Books
Publication date:
12/31/2013
Pages:
394
Product dimensions:
6.20(w) x 9.00(h) x 1.40(d)

Meet the Author

Fred S. Goldberg founded Goldberg Moser O’Neill, a highly successful ad agency, with clients that included Dell Computer, Cisco Systems, Dreyer’s Ice Cream, Kia Motors, and Electronic Arts. He lives in Marin County, California.

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