"Refreshing. Funny. Excruciatingly candid. Ths is the most insightful book on advertising since the industry classic, Ogilvy on Advertising."
MIKE WINDSOR, Former CEO, Ogilvy Interactive; Director, Ogilvy and Mather Worldwide
"From tycoons to geniuses like Steve Jobs, Goldberg reveals everything behind the scenes in a daring direct approach, both hard hitting and hilarious. A great read."
TOM PERKINS, Venture capitalist, Kleiner Perkins Caulfield and Byers
"This book connects two chronological dots with a wealth of real-life detail that a TV series like Mad Men has neither the time nor the knowl-edge to explore. If you want to come close to “being there” in the “golden years” of the advertising business, you’ll be in it up to your neck when you read The Insanity of Advertising."
MIKE SLOSBERG, former Creative Director, Young and Rubicam
"Fred and his team made a mark on everything they touched. Especially Dell. [It] recounts some of the incredible unexpected happenings and accomplishments, some we shared together, as well as many other sometimes unimaginable, preposterous stories of the advertising business. It’s a great read."
JOEL KOCHER, Former President, Dell Computer Corporation