The Insider's Guide to Book Publishing Success

The Insider's Guide to Book Publishing Success

by Eric Kampmann, Margot Atwell
     
 

View All Available Formats & Editions

The publishing industry is changing rapidly, and there are more options for authors than ever before. Should you find an agent and search for a traditional publishing deal or consider self-publishing? Should you print hardcover copies or opt for an ebook-only launch? Should you hire a publicist? This easy-to-read, nuts-and-bolts guide covers everything from what to

Overview

The publishing industry is changing rapidly, and there are more options for authors than ever before. Should you find an agent and search for a traditional publishing deal or consider self-publishing? Should you print hardcover copies or opt for an ebook-only launch? Should you hire a publicist? This easy-to-read, nuts-and-bolts guide covers everything from what to look for in? a contract to how many copies to print. Some of the topics covered are choosing a publishing strategy, the editorial process, design, printing, sales and distribution, marketing and publicity.?

Editorial Reviews

From the Publisher
Every author, once their manuscript is finished, must address the question of how to go about getting published. Drawing upon their many years of experience and expertise in the publishing industry, Eric Kampmann and Margot Atwell have effectively collaborated to produce — January 2014 edition, Midwest Book Review (Library Bookwatch)

A brief but comprehensive survey both of the crisis-beset book-publishing industry and of strategies for authors and publishers to get books on the market. A rule, or so we wish, of how-to books on writing should be this: If the author has not written a prior book other than that how-to book, then it's not to be taken seriously. So it is with publishing. The market is crowded with how-to-get-your-book-published books written by people with no discernible credentials, which is emphatically not the case with marketing guru Kampmann (late of Viking, St Martin's, Simon & Schuster, etc.) and writer/editor/publishing insider Atwell. Their approach assumes no prior experience, for there is a fine line between professionalism and cluelessness, and it judiciously divides the landscape of publishing into the traditional and the new—and largely unexplored. They counsel that a new author might wish the shelter of a major New York trade house, with the proviso that the biggest downside of being published by traditional publishers is that a title can easily get lost in the pack, creating the probability of very disappointing results. True enough, as every midlist author knows. On the self-publishing front, the authors wisely advise that no book should go out the door without having been professionally edited, and they add plenty of other useful bits to the mix. A highlight, for instance, is the marketing timetable, which will be of tremendous help even to authors working with the majors and wanting to be sure things are happening when they should. The success stories that close the book are of a lily-gilding variety, however, and one wishes that the space had been given over to more of Kampmann and Atwell themselves. A how-to book that belongs on many shelves. — Jan. 1st edition of Kirkus Reviews.

Kirkus Reviews
A brief but comprehensive survey both of the crisis-beset book-publishing industry and of strategies for authors and publishers to get books on the market. A rule, or so we wish, of how-to books on writing should be this: If the author has not written a prior book other than that how-to book, then it's not to be taken seriously. So it is with publishing. The market is crowded with how-to-get-your-book-published books written by people with no discernible credentials, which is emphatically not the case with marketing guru Kampmann (late of Viking, St Martin's, Simon & Schuster, etc.) and writer/editor/publishing insider Atwell. Their approach assumes no prior experience, for there is a fine line between professionalism and cluelessness, and it judiciously divides the landscape of publishing into the traditional and the new--and largely unexplored. They counsel that a new author might wish the shelter of a major New York trade house, with the proviso that "the biggest downside of being published by traditional publishers is that a title can easily get lost in the pack, creating the probability of very disappointing results." True enough, as every midlist author knows. On the self-publishing front, the authors wisely advise that no book should go out the door without having been professionally edited, and they add plenty of other useful bits to the mix. A highlight, for instance, is the marketing timetable, which will be of tremendous help even to authors working with the majors and wanting to be sure things are happening when they should. The "success stories" that close the book are of a lily-gilding variety, however, and one wishes that the space had been given over to more of Kampmann and Atwell themselves. A how-to book that belongs on many shelves.

Product Details

ISBN-13:
9780825306235
Publisher:
Beaufort Books, Incorporated
Publication date:
02/04/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
160
File size:
2 MB

What People are saying about this

From the Publisher

A brief but comprehensive survey both of the crisis-beset book-publishing industry and of strategies for authors and publishers to get books on the market. A rule, or so we wish, of how-to books on writing should be this: If the author has not written a prior book other than that how-to book, then it's not to be taken seriously. So it is with publishing. The market is crowded with how-to-get-your-book-published books written by people with no discernible credentials, which is emphatically not the case with marketing guru Kampmann (late of Viking, St Martin's, Simon & Schuster, etc.) and writer/editor/publishing insider Atwell. Their approach assumes no prior experience, for there is a fine line between professionalism and cluelessness, and it judiciously divides the landscape of publishing into the traditional and the new—and largely unexplored. They counsel that a new author might wish the shelter of a major New York trade house, with the proviso that "the biggest downside of being published by traditional publishers is that a title can easily get lost in the pack, creating the probability of very disappointing results." True enough, as every midlist author knows. On the self-publishing front, the authors wisely advise that no book should go out the door without having been professionally edited, and they add plenty of other useful bits to the mix. A highlight, for instance, is the marketing timetable, which will be of tremendous help even to authors working with the majors and wanting to be sure things are happening when they should. The "success stories" that close the book are of a lily-gilding variety, however, and one wishes that the space had been given over to more of Kampmann and Atwell themselves. A how-to book that belongs on many shelves.
—Kirkus Reviews

Meet the Author

Kampmann is also the author of Tree of Life and The Book Publisher's Handbook. He received an undergraduate degree from Brown University and a graduate degree in English at Stony Brook. Kampmann has worked in book publishing since 1970, and has taught at several universities, including Harvard, Columbia, New York University, and Hofstra. He has also led many Bible studies.


Margot Atwell has worked in publishing since 2003. She is also a freelance editor and book reviewer, and has written for publications such as Publishers Weekly, Publishing Perspectives, Moviefone, Five on Five, and Derbylife. She is a graduate of Smith College, where she founded and edited Labrys, a journal of art and literature.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >