The Interactive Music Handbook: The Definitive Guide to Internet Music Strategies

The Interactive Music Handbook: The Definitive Guide to Internet Music Strategies

by Jodi Summers, Jon Samsel
     
 

The Interactive Music Handbook provides a one-stop reference manual for music enthusiasts of all levels, as well as for record producers, recording artists, business managers, entertainment executives, Web designers, and multimedia developers. This is the first book of its kind to divulge the specifics of making and marketing interactive music, from conceiving an idea… See more details below

Overview

The Interactive Music Handbook provides a one-stop reference manual for music enthusiasts of all levels, as well as for record producers, recording artists, business managers, entertainment executives, Web designers, and multimedia developers. This is the first book of its kind to divulge the specifics of making and marketing interactive music, from conceiving an idea to working with a record company to designing and distributing a finished product. Industry insider Jodi Summers details the vital steps in conceptualizing, recording, and storyboarding a piece of music, pitching to record labels, packaging and selling enhanced CDs as music and software, and the best tactics for marketing and distributing music on the Internet and World Wide Web. The book includes case studies, sample documents, and interviews with more than thirty top recording artists and creative executives, including Thomas Dolby, Queensryche, No Doubt, Bush, Real McCoy, David Traub (MediaX), and Georgia Bergman (vice president, creative enterprises, Warner Bros. Records).

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Editorial Reviews

Booknews
A one-stop reference manual that presents the specifics of making and marketing interactive music. Details the vital steps in conceptualizing, recording, storyboarding, pitching to record labels, packaging and selling enhanced CD-ROMs as music and software, and how to market and distribute music on the Internet and WWW. Includes case studies, sample documents, and interviews of 30-plus recording artists and creative executives. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9781581150001
Publisher:
Skyhorse Publishing
Publication date:
05/01/1998
Pages:
296
Product dimensions:
6.03(w) x 9.01(h) x 0.69(d)

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