The Interior Design Business Handbook: A Complete Guide to Profitability / Edition 3

The Interior Design Business Handbook: A Complete Guide to Profitability / Edition 3

by Mary V. Knackstedt, Laura Haney
     
 

It is imperative that interior design firms maintain a solid business structure to permit them to work in a profitable way. Although the creative part of your business and administration often seem to require different talents, this book can help you realize how one can complement the other. All successful businesses must constantly redesign themselves to fit the

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Overview

It is imperative that interior design firms maintain a solid business structure to permit them to work in a profitable way. Although the creative part of your business and administration often seem to require different talents, this book can help you realize how one can complement the other. All successful businesses must constantly redesign themselves to fit the market of the day.

For over a decade, The Interior Design Business Handbook has helped firm owners manage their operations successfully. Now in its Third Edition, this book’s accessible, practical guidance has been brought up to date to address the latest trends and challenges in the field. This Third Edition outlines every component of managing a firm, from choosing a location and administering daily operations to putting it up for sale. Included are innovative ideas for attracting and keeping clients, building a team of staff and consultants, mastering financial management, working with outside sources and contractors, and, most importantly, achieving professional growth. Techniques and practices used by leading firms have been meticulously researched and detailed here, such as tips for equipping your office to be Internet-friendly and strategies for establishing service value in today’s economy.

Supplemented with more than 50 sample forms and letters–including a prospective client report form, a design service outline, an existing conditions survey, and many more–this book is an essential reference for seasoned interior designers and those starting their own firms.

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Product Details

ISBN-13:
9780471412328
Publisher:
Wiley
Publication date:
12/28/2001
Edition description:
Older Edition
Pages:
416
Product dimensions:
8.72(w) x 11.26(h) x 1.00(d)

Table of Contents

Preface
Acknowledgments
Ch. 1Finding Your Place In Interior Design1
Ch. 2Starting a Business29
Ch. 3Planning For Profit and Growth51
Ch. 4Setting Up a Design Studio63
Ch. 5Developing a Team of Staff and Consultants79
Ch. 6Marketing and Selling117
Ch. 7Succeeding in Project Management191
Ch. 8Charging For Your Services217
Ch. 9Working With Sources and Contractors241
Ch. 10Managing Your Office271
Ch. 11Mastering Financial Management315
Ch. 12Growing as a Professional371
Recommended Reading377
Design Schools385
Index387

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