The Internet and American Business

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Overview

When we think of the Internet, we generally think of Amazon, Google,
Hotmail, Napster, MySpace, and other sites for buying products, searching for information, downloading entertainment, chatting with friends, or posting photographs. In the academic literature about the Internet, however, these uses are rarely covered. The Internet and American Business fills this gap, picking up where most scholarly histories of the Internet leave off--with the commercialization of the Internet established and its effect on traditional business a fact of life.
These essays, describing challenges successfully met by some companies and failures to adapt by others, are a first attempt to understand a dynamic and exciting period of American business history. Tracing the impact of the commercialized Internet since 1995 on American business and society, the book describes new business models,
new companies and adjustments by established companies, the rise of e-commerce, and community building; it considers dot-com busts and difficulties encountered by traditional industries; and it discusses such newly created problems as copyright violations associated with music file-sharing and the proliferation of Internet pornography. ContributorsAtsushi Akera, William Aspray, Randal A. Beam, Martin
Campbell-Kelly, Paul E. Ceruzzi, James W. Cortada, Wolfgang Coy, Blaise Cronin,
Nathan Ensmenger, Daniel D. Garcia-Swartz, Brent Goldfarb, Shane Greenstein, Thomas
Haigh, Ward Hanson, David Kirsch, Christine Ogan, Jeffrey R. Yost William Aspray is
Rudy Professor of Informatics at Indiana University in Bloomington. He is the editor
(with J. McGrath Cohoon) of Women and Information Technology: Research on
Underrepresentation (MIT Press, 2006 Paul E. Ceruzzi is Curator of the National Air and Space Museum, Smithsonian Institution, Washington DC. He is the author of A
History of Modern Computing (second edition, MIT Press, 2003) and Internet Alley:
High Technology in Tysons Corner, 1945-2005 (MIT Press, 2008)

The MIT Press

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Editorial Reviews

From the Publisher

"The editors of this ambitious book have assembled 15 contributors who together effectively portray the commercialization of the Internet and its impact on
American business. The contributors, journalism and mass communication professors,
business school professors, historians of technology, science and technology scholars, and business consultants, provide the breadth of expertise necessary to capture the tumultuous period under study. Highly recommended." R. C.
Singleton
Choice Reviews Online

The MIT Press

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Product Details

  • ISBN-13: 9780262514811
  • Publisher: MIT Press
  • Publication date: 8/13/2010
  • Series: History of Computing
  • Pages: 608
  • Product dimensions: 6.70 (w) x 8.70 (h) x 1.20 (d)

Meet the Author

William Aspray is Bill and Lewis Suit Professor of Information Technologies in the
School of Information at the University of Texas at Austin. He is the coeditor of
Women and Information Technology: Research on Underrepresentation
(2006) and The Internet and American Business (2008), both published by the MIT Press.

Paul E. Ceruzzi is a Curator at the National Air and Space Museum, Smithsonian
Institution, Washington, D.C. He is the author of A History of Modern
Computing, Internet Alley: High Technology in Tysons Corner, 1945-2005
,
both published by the MIT Press, and other books.

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