The Internet and the Mass Media / Edition 1

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This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It explores and discusses the changes this emergent communications platform is engendering for the media and content industries and the implications of those changes. Its contents are drawn from the findings of a five-year EU sponsored research initiative, the 'Cost A20 Programme on the Impact of the Internet on the Mass Media'. Its authors include Europe's leading scholars in the field.

The book's standpoint is simultaneously multi-lens, interdisciplinary, and cross-national. By approaching a common topic and single industry from a number of different theoretical and geographical standpoints it provides rich and comprehensive insights and thus equips scholars, policymakers, media practitioners, and social observers with a strong explanatory and interpretive overview of how the Internet has affected the media. The chapters look at the impact of the Internet on technology, platforms and innovation, content, users, and media organisations' strategies, structures and business models.

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Product Details

  • ISBN-13: 9781412947350
  • Publisher: SAGE Publications
  • Publication date: 6/6/2008
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 200
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.42 (d)

Meet the Author

Lucy K ng, Media Management and Transformation Centre, Jönköping International Business School, and Ashridge Business School.

She is the author of Inside the BBC and CNN: Managing Media Organisations (2000, Routledge), and also wrote the chapter on Media Management in Donsbach, W. (ed.) , The International Encyclopaedia of Communication (2007 Oxford, Blackwell).

Robert G. Picard is Director of Research at the Reuters Institute in the Department of Politics and International Relations at University of Oxford, a research fellow at Green Templeton College (Oxford), and a fellow of the Royal Society of Arts and Hamrin Professor of Media Economics at Jonkoping International Business School, Sweden. A specialist in media economics and policy, he is the author and editor of 27 books, including Value Creation and the Future of News Organizations, The Economics and Financing of Media Companies, Media Clusters: Spatial Agglomeration and Content Capabilities, The Internet and the Mass Media, and Media Firms: Structure, Operations, and Performance. He has been editor of the Journal of Media Business Studies and The Journal of Media Economics.

Ruth Towse became Professor of Economics of Creative Industries at Bournemouth University, UK in 2007, where she is Co-Director for Economics at CIPPM (the Centre for Intellectual Property Policy and Management). She is Professor Emerita at Erasmus University Rotterdam, The Netherlands, where she worked from 1999 -2008. She specializes in cultural economics and the economics of copyright. She has published widely on both fields in academic journals and books and has also edited several collections of papers and original contributions. Ruth was Joint Editor of the Journal of Cultural Economics from 1993-2002 and President of the Association for Cultural Economic International from 2006-2008. She was President of the Society for Economic Research in Copyright Issues from 2004-6 and was a member of the SABIP Copyright Expert Panel from 2008-2010.

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Table of Contents

Introduction - Lucy K ng, Robert Picard and Ruth Towse
Theoretical Perspectives on the Impact of the Internet on the Mass Media Industries - Lucy K ng, Robert Picard and Ruth Towse
The Impact of the Internet on Media Technology, Platforms and Innovation - Anders Henten and Reza Tadayoni
The Impact of the Internet on Media Content - Richard van der Wurff
The Impact of the Internet on Users - Piet Bakker and Charo Sádaba
The Impact of the Internet on Policy, Regulation and Intellectual Property Rights - Des Freedman, Anders Henten, Ruth Towse and Roger Wallis
The Impact of the Internet on Media Organisation Strategies and Structures - Lucy K ng, Nikos Leandros, Robert G. Picard, Roland Schroeder and Richard van der Wurff
The Impact of the Internet on Business Models in the Media Industries - Lucy K ng, Nikos Leandros, Robert G. Picard, Roland Schroeder and Richard van der Wurff
Conclusions - Lucy K ng, Robert Picard and Ruth Towse

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