The Internet Business Book

The Internet Business Book

by Jill H. Ellsworth, Matthew V. Ellsworth
     
 

This book is a complete guide to the Internet for marketing sales, publicity and all types of business uses. Written by a professor, who is on several Internet committees, the text gives professionals detailed step-by-step advice for conducting all sorts of business on the Internet without violating Internet taboos. Discusses and explains getting on the Internet,

Overview

This book is a complete guide to the Internet for marketing sales, publicity and all types of business uses. Written by a professor, who is on several Internet committees, the text gives professionals detailed step-by-step advice for conducting all sorts of business on the Internet without violating Internet taboos. Discusses and explains getting on the Internet, exchanging information, doing market research, obtaining product and technical information, announcing products, conducting ''live'' conferences and making sales.

Editorial Reviews

Library Journal
There are at least 840 businesses on the Internet selling their wares, with a growth rate of ten percent per week. This book provides all of the necessary arguments and suggestions to get your operation on the Internet. In five sections, the Ellsworths take you from a basic description of the Internet to an overview of software tools to diverse examples of commercial applications. The book is designed not for the corporate geek but for the techno-curmudgeon resisting the Internet with every breath. This book fills a real need and is simply the best at explaining why business should take the Internet seriously.
Booknews
A guide to doing market research, promotion, publicity, and sales on the Internet. Explains the rules and customs of the Internet community and how businesses manage to "do business" without harm to their reputation in the traditionally anti-business global network. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780471058090
Publisher:
Wiley
Publication date:
08/28/1994
Pages:
400
Product dimensions:
6.10(w) x 9.25(h) x 1.02(d)

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