The Internet Business Guide

Overview

Updated and revised, this guide will inform and educate the business community on how they can use the Internet to increase profit, reach a broader market, track down business leads, and access critical information.
  • Updated to cover digital cash, Web cybermalls, secure Web servers, and setting your business up on the Web
  • Includes profiles of entrepreneurs' successes and ...
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Overview

Updated and revised, this guide will inform and educate the business community on how they can use the Internet to increase profit, reach a broader market, track down business leads, and access critical information.
  • Updated to cover digital cash, Web cybermalls, secure Web servers, and setting your business up on the Web
  • Includes profiles of entrepreneurs' successes and failures on the Internet
  • Shows how businesses can boost sales and cut costs by accessing the wealth of information on the Internet

Since the publication of the first edition of the Internet Business Guide, the Web has rapidly established itself as the primary vehicle for businesses to create an Internet presence. The Web makes it easier than ever for businesses to set up Internet storefronts, online catalogs, customer support centers, and many other typical business activities.

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Editorial Reviews

Booknews
Shows how to use the Internet and the World Wide Web to increase sales and cut expenses, offering real world examples and advice on tracking down business leads, searching online databases, and offering customer support. Starts with basics such as Internet access, e-mail, and research tools, leading to coverage of setting up a Web site, Internet payment systems, and commercial online services. Includes appendices on tools and resources for the Mac, PC, and UNIX environments, and listings of Internet service providers in the North America and Europe. Of interest to those involved in any size business. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781575210049
  • Publisher: Sams
  • Publication date: 8/1/1995
  • Edition description: 2nd ed
  • Edition number: 2
  • Pages: 496
  • Product dimensions: 7.37 (w) x 9.12 (h) x 1.23 (d)

Table of Contents

Introduction
1 How Internet Business Came to Be 3
2 Hooking Up to the Net 13
3 Finding the Interface That's Right for You 29
4 What Tools Are Available 47
5 Communications Tools 59
6 Marketing Tools 81
7 Research Tools 91
8 The Power of E-Mail 111
9 The Electronic Schmooze 129
10 Business Netiquette 147
11 Marketing Do's and Don'ts 155
12 Setting Up a Web Site 175
13 Getting Your Business Noticed 191
14 Is Anybody Making Money on the Net? 211
15 Internet/Cybermalls 229
16 Getting Paid (Safely) 247
17 Mining for Business Information 267
18 Providing Customer Support 299
19 Network Security 321
20 Business Opportunities on the Commercial Nets 341
21 How the Other Half Lives 355
22 Hurdles to Be Overcome 367
23 Trends and Predictions 373
App. A Internet On-Ramps 387
App. B Tools and Resources 437
Index 447
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