The Internet Election: Perspectives on the Web in Campaign 2004by John C. Tedesco
Pub. Date: 05/11/2006
Publisher: Rowman & Littlefield Publishers, Inc.
During the 2004 presidential campaign, 63 million people used the Internet for political information, 43 million discussed politics via e-mail, and 13 million used the Internet to make campaign contributions or arrangements for volunteer efforts. For these reasons and more, this presidential race has been termed the Internet election. The Internet Election analyzes
During the 2004 presidential campaign, 63 million people used the Internet for political information, 43 million discussed politics via e-mail, and 13 million used the Internet to make campaign contributions or arrangements for volunteer efforts. For these reasons and more, this presidential race has been termed the Internet election. The Internet Election analyzes the unprecedented role of the Web in the 2004 presidential campaign. This volume responds to the drastically changing political landscape and, specifically, its effect on the Bush-Kerry race with an eye toward future elections. Leading political communication scholars cover campaign websites, grassroots organizing via the Internet, candidate e-mail strategies, blogs, online discourse about candidates' spouses, and the gendering of (other than presidential) candidates on websites. Political strategists and Internet enthusiasts, as well as political communication scholars and students, will welcome this well-researched and informative book.
Table of Contents
Chapter 1 Introduction Chapter 2 1 Campaign Finance Reform and the Internet: Regulating Web Messages in the 2004 Election and Beyond Chapter 3 2 Web Campaigning by U.S. Presidential Primary Candidates in 2000 and 2004 Chapter 4 3 Webstyles in 2004: The Gendering of Candidates on Campaign Web Sites? Chapter 5 4 Online Organization: Dean, Kerry, and Internet Politicking in the 2004 Iowa Caucus Chapter 6 5 Political Web Wars: The Use of the Internet for Political Advertising Chapter 7 6 Self-Referential and Opponent-Based Framing: Candidate E-Mail Strategies in Campaign 2004 Chapter 8 7 The Role of Campaign Web Sites in Promoting Candidates and Attracting Campaign Resources Chapter 9 8 Joy and Sorrow of Interactivity on the Campaign Trail: Blogs in the Primary Campaign of Howard Dean Chapter 10 9 The Blogging of the President Chapter 11 10 The Age of Reasons: Motives for Using Different Components of the Internet for Political Information Chapter 12 11 Discrediting Teresa: Wounded by Whispers on the Web Chapter 13 12 Web Interactivity and Young Adult Political Efficacy
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