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From the Publisher"This is a recommended read for anyone wishing to jumpstart a stalled business or keep from getting into a business stall."
"Change is an inevitable consequence of staying in business these days. This book leads you to an understanding of the drivers of that change and provides guidance in turning change into sustainable competitive advantage."
"This remarkable resource will enable you to move rapidly ahead of competitors by utilizing powerful trends to best advantage."
"The greatest business opportunity in my career presented itself as a market collapse. Things worked out well, but a lot of pioneering was involved. Today, executives encountering such circumstances have help—in the form of Don Mitchell's and Carol Coles' The Irresistible Growth Enterprise."
"The route to value creation often comes through the seeming roadblocks of change. Don Mitchell and Carol Coles share many insights on how to make the most—and best—out of trouble."
"Learning to be flexible is one of management's toughest challenges. The Irresistible Growth Enterprise shows you how to become adroit and energized by unexpected changes."
"In our industrial gas business, the major challenges ahead include currency fluctuations, volatile local economies around the globe, and changed customer needs. These factors can quickly turn prosperity into problems and vice versa. The Irresistible Growth Enterprise defines the flexibility one needs to turn all of these uncontrollable events to advantage."
"Every executive is interested in the subject of what it takes to achieve business breakthroughs. Don Mitchell and Carol Coles have impressive consulting and research credentials for examining this subject. Their new book effectively presents both the fundamental concepts and practical strategies for taking irresistible forces and making them work for you as your tailwinds for success."