MARK JOYNER is a leading authority on Internet marketing and New Marketing. The former CEO of Aesop Marketing Corporation, he has pioneered many of the biggest trends on the Internet today.
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Lessby Mark Joyner
Do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more
Your customers are going to give you three seconds to make the sale.
Do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer.
"The Irresistible Offer is the missing link in many marketing books."
—Joe Sugarman, Chairman, BluBlocker Corporation
"The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process."
—John Du Cane, CEO, Dragon Door Publications, Inc.
"As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point."
—Howard Berg, "The World's Fastest Reader"
"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years."
—Dr. Joe Vitale, author of The Attractor Factor
"If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business."
—Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show
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Worthwhile book to get one's tag line perfected. Make the audience want to learn more about your product/service in three seconds or less.
Marketing and sales professionals are familiar with such concepts as developing a unique selling proposition, applying risk reduction techniques, encouraging word-of-mouth marketing and using advertising to outline 'benefits' rather than selling 'features.' Author and Internet marketing expert Mark Joyner realigns these principles and makes them secondary to constructing 'The Irresistible Offer' ¿ defined as a sales offer so concise and powerful it immediately achieves every marketing objective. The irresistible offer is made up of a 'high return on investment,' a 'touchstone' (that is, a great slogan) and 'believability.' Individually, these concepts are not new, but when they are assembled correctly, they are enticing. Joyner has not discovered fresh ingredients for making a sale, but he has cooked up a tasty recipe. We recommend this pithy, accessible book to salespeople who want to add creative juice and flavor to the standard pitch.
I didn¿t think it was possible to outdo his last book, but Mark Joyner has exceedingly raised the bar once again, revealing insights that will revolutionize your marketing efforts. The pages flow from start to finish with scientifically sound principles and marketing strategy. Every page bursts with immediately practical guidelines and strategy for applying the elusive obvious that nearly everyone seems to outright overlook in marketing their products and services. This is the stuff genius is made of, thinking in new directions and bringing new light to profitably grow your business. The reach of this contagious book far exceeds modern marketing. It overflows in application, relevant to salespeople, managers, school teachers, and parents to name a few. I firmly believe Mark Joyner is one of the great Marketers of our generation. This book is a fascinating, intriguing presentation of forward-looking findings and insights spurring new awareness, causing you to completely rethink your company¿s marketing strategy. A real eye-opener describing in detail what we all urgently need and unmistakably overlook, what Mark Joyner calls ¿The Irresistible Offer.¿
'Mark Joyner claims that The Irresistible Offer has application that stretched well beyond the bounds of marketing and advertising, touching 'almost every aspect of your life to great effect'. I absolutely agree. I read this book from my point of view as a member of the clergy and immediately saw relevance to the development of more effective sermons, fund-raising letters, and even outreach campaigns. 'The amazing little book ought to be required reading for any advertising executives, politicians marketers, or even clergy before they engage in any types of promotional campaigns. 'Mark understands that making a sale is a relatively easy thing to do once you learn a certain set of skills. Your typical bookstore has shelves filled with books and audios that teach the psychology and skills that should be employed to convince people to send you their hard earned cash in exchange for whatever you are selling. 'Where this book differs from most is that is teaches something exceedingly more important than simply making a sale. It teaches how to make the second sale - or how to turn one-time buyers into on ongoing flow of repeat business. That requires more than slick manipulative words on a piece or paper or a website. It requires understanding that each potential sale represents a person with needs which they thirst to have met. When an offer truly satisfies that thirst the result with be a steady stream of repeat business, not to mention the ability to sleep guilt-free at night because you are actually helping people, not just fooling them into sending you money. 'At the core of this book, then, you will see a reversal of perspective when it comes to looking at the sales process. It's not about what the advertiser wants, but what the customer needs. Mark makes that wonderfully clear when he writes about the ROI (Return on Investment). Typically, in marketing, the ROI refers to the profits earned over and against the cost of an advertising campaign. In this book the ROI has to do with providing the customer with a high return for his/her investment in the acquisition of your product. What a wonderfully refreshing perspective!'
Just when you think you finally grasp the marketing trend, Mark Joyner attaches an EKG to your current marketing strategy and allows you to focus on the future trends and not the just past. Mark shows you a simple yet complex look into your buyers mind and it becomes clear how to make an 'Irresistible Offer.' This is the freshest outlook on presenting an offer on the market today. A must read for any business professional.
In The Irresistible Offer, not only does Mark Joyner give step-by-step instructions on how to create powerful offers that allow you to outshine your competitors, but the real gemstone is that he tells you how to craft mind-blowing offers never before seen that scare the competition completely out of the race. If you¿re someone who thinks you could never sell anything to anyone, as I once did, the only way you can fail after reading this brilliant but down-to-earth marketing cornucopia is if you do absolutely nothing.
This is a spiritual calendar that has the power to move mountains.This is a must see.Not only will this be the talk of the day.But the talk of generations to come.With titles such as
A fresh new look by a brilliant marketer at the most important facet of any business: the offers they make to their customers.