- Shopping Bag ( 0 items )
Few companies have stood the test of time like John Deere, one of the world's most beloved and trusted brands. Since blacksmith John Deere developed the first commercially successful self-scouring steel plow in 1837, the company has provided customers the right products at the right time. From its trademark green and yellow tractors of all sizes to the popular Gator™ utility vehicle, the company is the leading provider of ...
Few companies have stood the test of time like John Deere, one of the world's most beloved and trusted brands. Since blacksmith John Deere developed the first commercially successful self-scouring steel plow in 1837, the company has provided customers the right products at the right time. From its trademark green and yellow tractors of all sizes to the popular Gator™ utility vehicle, the company is the leading provider of equipment and services for those who love and work the land, from farms and fields to golf courses to suburban backyards.
The secrets to John Deere's enduring success go far beyond its well-known popular products, however. The John Deere Way examines the qualities that have led to the company's enduring performance, providing useful lessons for business managers and people in their everyday lives. These include:
This straightforward insight into one of the world's greatest companies is a must-read for anyone who loves John Deere or is interested in learning how its commitment to simple-but-timeless values has led to more than a century-and-a-half of serving customers.
Introduction by Robert W. Lane, Chairman and CEO, Deere & Company.
CHAPTER ONE: Embrace the Culture.
CHAPTER TWO: Quality Comes First.
CHAPTER THREE: Create Change through Innovation.
CHAPTER FOUR: Always Maintain Integrity.
CHAPTER FIVE: Commitment Never Quits.
CHAPTER SIX: Build a Business as Great as Your Products.
CHAPTER SEVEN: Put the Brand to Work (and Protect It at All Costs).
CHAPTER EIGHT: All Relationships Must Be Win-Win.
CHAPTER NINE: Grow on the Strength of Your Roots.
CHAPTER TEN: Performance That Endures.
APPENDIX A: John Deere Leadership.
APPENDIX B: Key Dates in John Deere History.
APPENDIX C: John Deere Green Bulletins.
APPENDIX D: John Deere Strategy.
APPENDIX E: John Deere’s Business.
Posted January 9, 2006
This sincerely earnest book is a good example of why corporate biography remains, perhaps, the most problematic business-book genre. While the book is well researched, author David Magee apparently found it hard to avoid the trap of laudatory language about current management. To write a book like this, you need corporate help and access. Most employees won¿t even talk to an author without a go-ahead from the top. This means that, even without Deere & Company¿s roots date to 1836, when a blacksmith named John Deere moved from Vermont to the frontier settlement of Grand Detour, Illinois. Deere set up a shop that could provide stout hayforks, horseshoes and wagon parts. He talked with farmers, who complained that it was very difficult to plow the dense Midwestern turf. Plows made in the Northeast didn¿t work in the rich heavy soil. In 1837, Deere decided to devise a plow that would scrape off the topsoil, turn it over and let it glide off the plow. Even without an explicit quid pro quo, corporate biographies tend to become trapped in a sort of literary Stockholm syndrome, dependent on their sources for their own survival. That cautionary flag raised, this book provides a worthwhile portrait of one of America¿s stalwart agricultural companies. Deere & Company¿s values are as plain and honest as the face of a farmer atop his Deere tractor. Although the book would have been more engrossing if it offered pictures and sharper anecdotes, particularly from times when things didn¿t go well, we recommend it to those interested in agriculture, corporate histories or values-driven management.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 7, 2014
No text was provided for this review.
Posted November 22, 2010
No text was provided for this review.