The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneursby Don Steinberg
Enter Kickstarter.com—the phenomenal “crowdfunding” website launched
So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There’s just one catch: You need $100,000 to bankroll your dream, and your checking account has barely enough to cover the rent.
Enter Kickstarter.com—the phenomenal “crowdfunding” website launched in 2009 that brings venture capital to the masses. At Kickstarter, it’s not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea—and The Kickstarter Handbook.
Business journliast Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you’ll explore all the strategies of a successful Kickstarter campaign. You’ll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter “rewards.” You’ll also discover what to do in a best-case scenario—when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here’s how to be one of them.
- Quirk Publishing
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Meet the Author
Don Steinberg has written for New Yorker, GQ, Harper’s, the Wall Street Journal and a host of other national publications. He has also worked as senior editor for Inc. magazine and a staff writer for the business section of the Philadelphia Inquirer. He lives in the Philadelphia area.
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I’ve been hearing about Kickstarter for years, and I love the idea of a decentralized, grassroots, bottom-up way of funding projects. The fact that Kickstarter actually works is the testament to the viability of such funding models, and it’s another step into the much more democratized and granular economy of the future. However, from a practical point of view, I have never really looked into the Kickstarter as either a source of funding or a place where I can find some interesting and unique products. That is until I came across this book. It has definitely opened my eyes to all the possibilities and the excitement of crowdfunding websites. This book is primarily aimed at people who are thinking about having a crowdfunded project for the first time. It’s filled with the stories of great Kickstarted success – and some equally big failures – and it definitely helps you get the general idea of what the Kickstarter experience might look like. All the stories and the interviews are very informative and to the point. They focus on some of the more popular Kickstarter funding categories: films, gadgets, accessories, and art. The book also goes into some detail on the mechanics of interacting with Kicksarter website, setting up your project there, and managing your expectations during the fundraising effort. It gives a lot of useful, and sometimes nonobvious, tips. It also explains what kinds of projects are allowed on Kickstarter and what the site doesn’t support. If you have never done anything like this kind of funding effort before, then this book is a necessary read. The book lists many external resources, including blogs and sites where you could get some publicity, as well as some alternatives to Kickstarter. The interviews and the case studies also feature or allude to some other resources that you might need for a particular kind of project. However, for a truly comprehensive Kickstarter handbook (or even better user manual of sorts) a book would need a lot more of in-depth and detailed information on all aspects of project development: planning, promoting, finding proper manufacturing, or printing resources, finding the distribution options for your backers, etc. As Kickstarter becomes more and more mainstream a book like that would become an invaluable resource. It would, in fact, be a pretty good Kickstarter project in its own right. ¿