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Gregg Easterbrook won't provoke many objections to his assertion that football is the king of sports. He notes, for instance, that the twenty most-viewed TV broadcasts both in the U.S. and internationally have all been Super Bowls. The popular ESPN.com columnist does, however, make a more contentious statement: He argues that the gridiron king is one crazy monarch. With compelling detail, he exposes how football players at every level are endangered, exploited, misled, and thrown away; but he doesn't stop here. With exclusive access, he shows how Frank Beamer's Virginia Tech program does things right, redeeming a sport that we all want to love. One to watch.