The Knack of Selling: Face to Face

The Knack of Selling: Face to Face

by Keith Rowe
     
 

Although a dose of charisma certainly helps, through learning, practice and plenty of dedication everyone can become good at selling, some very good, and a few truly brilliant.

Selling is not just about winning customers-it's about lasting relationships. Using real, everyday selling situations, Keith Rowe examines the face-to-face selling process, from the first

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Overview

Although a dose of charisma certainly helps, through learning, practice and plenty of dedication everyone can become good at selling, some very good, and a few truly brilliant.

Selling is not just about winning customers-it's about lasting relationships. Using real, everyday selling situations, Keith Rowe examines the face-to-face selling process, from the first encounter with a potential customer to the gratifying handshake that closes the sale. The Knack of Selling also shows you how to add value to the sale by selling add-ons like accessories, how to cope with disgruntled customers and most importantly how to follow-up and ensure your satisfied customers spread the good news about you. Top salespeople are never satisfied with just closing the sale, they know real success depends on referrals and satisfied customers returning for more.

The Knack of Selling is ideal for newcomers to selling and experienced sales staff from multinational corporations down to the small business owner.

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Product Details

ISBN-13:
9781921024320
Publisher:
New Holland Australia
Publication date:
08/10/2010
Pages:
160
Product dimensions:
5.90(w) x 9.20(h) x 0.60(d)

Meet the Author

Keith Rowe has had a distinguished career focused on consumer electronics, including roles in general management of Toshiba, Sanyo, and most recently Sharp, where he was corporate Director. For each of these major Japanese multi-nationals he headed the Australian sales and marketing operations, at the same time being directly involved in international produce development and the global marketing of emerging technologies.

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