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The Language of Advertising: Written Texts / Edition 2
     

The Language of Advertising: Written Texts / Edition 2

by Angela Goddard
 

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ISBN-10: 0415145988

ISBN-13: 9780415145985

Pub. Date: 03/28/1998

Publisher: Taylor & Francis

The Language of Advertising:

* looks at the relationship between advertising and culture

* focuses on the interrelation of language, image, typeface

* draws on literary and linguistic theory for analysis of texts

* explores specific advertising strategies

such as hooklines, puns, connotations

* examines a wide range of adverts from British

Overview

The Language of Advertising:

* looks at the relationship between advertising and culture

* focuses on the interrelation of language, image, typeface

* draws on literary and linguistic theory for analysis of texts

* explores specific advertising strategies

such as hooklines, puns, connotations

* examines a wide range of adverts from British Airways to Castlemaine XXXX

Product Details

ISBN-13:
9780415145985
Publisher:
Taylor & Francis
Publication date:
03/28/1998
Series:
Intertext Series
Edition description:
New Edition
Pages:
144
Product dimensions:
6.92(w) x 9.86(h) x 0.41(d)

Table of Contents

UNIT ONE: WHAT IS AN ADVERTISEMENT?

UNIT TWO: ATTENTION-SEEKING DEVICES

Image

Verbal Text

Layout

UNIT THREE: WRITERS, READERS AND TEXTS

Writer and Narrator

Narratee

UNIT FOUR: HOW DOES THAT SOUND?

Functions

Varieties of

Speech and Writing

Presupposition

User Friendliness

'Reality'

Stereotyping

UNIT FIVE: NAUTICAL BUT NICE: INTERTEXTUALITY

UNIT SIX: CULTURAL VARIATIONS

Brand Names

UNIT SEVEN: TRICKS OF THE TRADE

To Compare or not to Compare

Buzz and

Spin

You've Made it to the Top

Coming Off the Page

UNIT EIGHT: PICTURE ME THIS

Symbols

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