- ‘spin’, ‘spin control’ and ‘image’ politics
- models of persuasion: authority, contrast, association
- pseudo-logical and ‘post-truth’ arguments
- political interviewing: difficult questions, difficult answers
- metaphors and metonymy
- rhetorical figures
- humour, irony and satire
Extracts from speeches, soundbites, newspapers and blogs, interviews, press conferences, election slogans, social media and satires are used to provide the reader with the tools to discover the beliefs, character and hidden strategies of the would-be persuader, as well as the counter-strategies of their targets. This book demonstrates how the study of language use can help us appreciate, exploit and protect ourselves from the art of persuasion.
With a wide variety of practical examples on both recent issues and historically significant ones, every topic is complemented with guiding tasks, queries and exercises with keys and commentaries at the end of each unit. This is the ideal textbook for all introductory courses on language and politics, media language, rhetoric and persuasion, discourse studies and related areas.
- ‘spin’, ‘spin control’ and ‘image’ politics
- models of persuasion: authority, contrast, association
- pseudo-logical and ‘post-truth’ arguments
- political interviewing: difficult questions, difficult answers
- metaphors and metonymy
- rhetorical figures
- humour, irony and satire
Extracts from speeches, soundbites, newspapers and blogs, interviews, press conferences, election slogans, social media and satires are used to provide the reader with the tools to discover the beliefs, character and hidden strategies of the would-be persuader, as well as the counter-strategies of their targets. This book demonstrates how the study of language use can help us appreciate, exploit and protect ourselves from the art of persuasion.
With a wide variety of practical examples on both recent issues and historically significant ones, every topic is complemented with guiding tasks, queries and exercises with keys and commentaries at the end of each unit. This is the ideal textbook for all introductory courses on language and politics, media language, rhetoric and persuasion, discourse studies and related areas.

The Language of Persuasion in Politics: An Introduction
266
The Language of Persuasion in Politics: An Introduction
266Paperback(New Edition)
Product Details
ISBN-13: | 9781138038486 |
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Publisher: | Taylor & Francis |
Publication date: | 10/02/2017 |
Edition description: | New Edition |
Pages: | 266 |
Product dimensions: | 6.12(w) x 9.19(h) x (d) |