The Last Dream-O-Rama

Overview

"When the postwar economic boom fostered such prosperity that easy credit allowed even hourly workers to plunge themselves hopelessly into debt, a brand-new car became an attainable dream for millions in the 1950s. And soon came dream cars to further stimulate their automotive saliva glands. By middecade, every American carmaker was parading its glittering glimpses of four-wheeled futurism before a dazzled public -- flights of styling fancy and functional wonderment blaring 'Headed for your driveway soon!' while mumbling, sotto voce, 'Don't hold
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Overview

"When the postwar economic boom fostered such prosperity that easy credit allowed even hourly workers to plunge themselves hopelessly into debt, a brand-new car became an attainable dream for millions in the 1950s. And soon came dream cars to further stimulate their automotive saliva glands. By middecade, every American carmaker was parading its glittering glimpses of four-wheeled futurism before a dazzled public -- flights of styling fancy and functional wonderment blaring 'Headed for your driveway soon!' while mumbling, sotto voce, 'Don't hold us to it.'"

So begins Bruce McCall's tongue-in-cheek history of Detroit's dream car era. From the author of the cult classic Zany Afternoons comes perhaps the sharpest, funniest, most original overview of Fifties culture -- and Fifties cars -- yet published. The Last Dream-o-Rama is a surrealistic satire, not just of the dream car phenomenon but of the conformist and materialistic value system that produced it. From the Quizfire 5000 Jackpot to the Nixoneer Squelchchoramic to the Bongo Beatnik Ferlinghetti TurboHipster, McCall's lavish illustrations and the antic text memorably restore the world of America in the Fifties in all its glitzy grandeur.

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Editorial Reviews

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Revisit an era when cars were a block long and the American Dream involved dishwashers, TV dinners, and Jell-O. Through his paintings of souped-up cars that never existed, illustrator Bruce McCall illuminates -- and criticizes -- the blissful, optimistic ignorance of the car-crazy 1950s. Spoofing everything from antiquated family roles (a car that isolates each family member in a separate pod, with the mother at the sink washing dishes) to pop culture (the car for beatniks, which includes bongos), The Last Dream-o-Rama is a wry glimpse at truth through fiction.
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Product Details

  • ISBN-13: 9780609608012
  • Publisher: Crown Publishing Group
  • Publication date: 9/18/2001
  • Edition description: 1ST
  • Pages: 128
  • Product dimensions: 11.34 (w) x 8.67 (h) x 0.64 (d)

Table of Contents

Introduction 7
The American Dream Drives Off in All Directions 8
Dream Cars of the Fifties: The Golden Age of Insomnia 16
Name Your Own Dream Car--The Detroit Way! 108
Dream Cars Around the World 110
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