The Last Link: Closing the Gap that is Sabotaging Your Businessby Gregg Crawford
In Gregg Crawford�s twenty-fi ve years combating profi t killers for Fortune 500 companies, he has discovered that most organizations have the same weaknesses. The same problems eat away at their margins and revenue, sabotage corporate growth, and destroy competitive standing. There is a gap, a disconnect, between their careful plans and what actually happens.
Companies have almost everything they need to succeed. All that�s missing is one final connection�the last link. in The Last Link, Crawford offers sharp, researched analysis; practical company-wide fixes; and a watertight implementation process to move the numbers in the right direction.
Focusing attention on the sales organization, where revenue, margins, and customer relationships are determined, he demonstrates the connection that makes all the diff erence in a company�s bottom line�for the next quarter, and for every quarter after.
About the Author
GREGG CRAWFORD is a world-renowned execution specialist, a keynote speaker, and the founder of BayGroup International, a consulting and performance improvement firm that has transformed companies for more than twenty-five years.
- Greenleaf Book Group Press
- Publication date:
- Edition description:
- New Edition
- Product dimensions:
- 6.38(w) x 9.32(h) x 0.85(d)
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