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Companies have almost everything they need to succeed. All that’s missing is one final connection—the last link. in The ...
Companies have almost everything they need to succeed. All that’s missing is one final connection—the last link. in The Last Link, Crawford offers sharp, researched analysis; practical company-wide fixes; and a watertight implementation process to move the numbers in the right direction.
Focusing attention on the sales organization, where revenue, margins, and customer relationships are determined, he demonstrates the connection that makes all the diff erence in a company’s bottom line—for the next quarter, and for every quarter after.
About the Author
GREGG CRAWFORD is a world-renowned execution specialist, a keynote speaker, and the founder of BayGroup International, a consulting and performance improvement firm that has transformed companies for more than twenty-five years.