The Lead Generation Handbook: How to Generate All the Sales Leads You'll Ever Need-Quickly, Easily and Inexpensively

The Lead Generation Handbook: How to Generate All the Sales Leads You'll Ever Need-Quickly, Easily and Inexpensively

by Robert W. Bly, Bly
     
 

Bob Bly doesn't just tell you how to generate inquiries. He shows you how to reel in qualified leads who are genuinely interested in what you've got to offer. You'll also see how a variety of lead sources can be easily linked to increase quantity or quality - or both. For instance, you'll find out how to use ListServers for huge internet mailings, and how to use print… See more details below

Overview

Bob Bly doesn't just tell you how to generate inquiries. He shows you how to reel in qualified leads who are genuinely interested in what you've got to offer. You'll also see how a variety of lead sources can be easily linked to increase quantity or quality - or both. For instance, you'll find out how to use ListServers for huge internet mailings, and how to use print advertising to prequalify seminar attendees. The book is packed with actual letters, ads, order forms, scripts, and press releases that can be used to get leads.

Editorial Reviews

Booknews
A step-by-step manual on exploiting multiple marketing techniques to generate sales leads. Mediums covered include: direct format mail; telemarketing; print advertising; free publicity and public relations; seminars, speeches, and special events; trade shows; and the Internet. Also included are chapters on planning a lead program and monitoring and measuring lead results. Appendices included cover such material as recommended service vendors and sample documents. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780814403631
Publisher:
AMACOM Books
Publication date:
08/19/1998
Pages:
336
Product dimensions:
7.27(w) x 10.32(h) x 1.12(d)

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