The Leadership Genius of Alfred P. Sloan: Invaluable Lessons on Business, Management, and Leadership for Today's Manager

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Visionary business leader Alfred P. Sloan (1875-1965) revolutionized the world of the American corporation like no one else ever had done before him--or would ever do again. From his groundbreaking approaches for leadership by consensus, encouraging dissent, employing facts and data, and managing consumers, Sloan not only created the General Motors powerhouse during his thirty-year tenure--his brilliance as CEO there is legendary--but he also influenced the strategic vision, leadership style, and operational ...

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Overview

Visionary business leader Alfred P. Sloan (1875-1965) revolutionized the world of the American corporation like no one else ever had done before him--or would ever do again. From his groundbreaking approaches for leadership by consensus, encouraging dissent, employing facts and data, and managing consumers, Sloan not only created the General Motors powerhouse during his thirty-year tenure--his brilliance as CEO there is legendary--but he also influenced the strategic vision, leadership style, and operational discipline of today's most successful companies.

In The Leadership Genius of Alfred P. Sloan, Allyn Freeman explains why Sloan's principles have stood the test of time, remaining the basic building blocks of effective managerial leadership in organizations large or small. He demonstrates how these innovative principles are playing out in business today, taking you through their successful application at GM and distilling lessons that all managers can use as guideposts in their business.

Freeman also provides instructive case studies from top companies across a wide range of industries--from Coca Cola, Marian Labs, and Nike to the Smithsonian, Heinz, and Hallmark--to demonstrate how they are effectively implementing Sloan's concepts. You'll learn how to duplicate Sloan's methods and reap the benefits of:

  • Implementing and controlling dissent and disagreement within your organization
  • Offering customers the right amount of choices
  • The importance of using only facts and statistics for decision-making
  • Selecting the right people for a brilliant, enterprising staff
  • Starting or acquiring ancillary or complementary businesses
  • Developing a strong corporate image through smart, memorable promotion
  • Capitalizing on doing business internationally

Delivering proven advice that contunues to shape the way business works, The Leadership Genius of Alfred P. Sloan is the ultimate rulebook for companies who want to achieve high levels of success.

Allyn Freeman is a writer, consultant, and the author and coauthor of six successful business books. Over the past 20 years, he has worked in qualitative research and management, consulting for numerous Fortune 500 companies, including AT&T, Coca Cola, Ford Motor, and American Express. Freeman operates Freeman Global, an international consulting business.

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Product Details

  • ISBN-13: 9780071457965
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 11/28/2005
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 6.34 (w) x 9.28 (h) x 0.92 (d)

Meet the Author

Allyn Freeman is a writer, consultant, and the author and coauthor of six successful business books. Over the past 20 years, he has worked in qualitative research and management, consulting for numerous Fortune 500 companies, including AT&T, Coca Cola, Ford Motor, and American Express. Freeman operates Freeman Global, an international consulting business.

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Table of Contents

Ch. 1 The great accomplishment : the Sloan system 1
Ch. 2 Dissent, disagreement, and conflict 11
Ch. 3 Offering the customer choices 35
Ch. 4 Facts determine decisions 65
Ch. 5 The need for international business 85
Ch. 6 Building a professional staff 115
Ch. 7 Complementary and ancillary businesses 139
Ch. 8 The decentralized organization and financial controls 165
Ch. 9 Dealers and distribution 183
Ch. 10 Corporate image : advertising and public relations 201
Ch. 11 Doing the right thing : the Sloan way 223
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  • Anonymous

    Posted February 24, 2006

    Solid Saga about GM's First Transformational Leader

    Alfred P. Sloan¿s achievements during his 42-year career at General Motors went far beyond manufacturing and selling popular cars. He built GM into a world-changing corporation and reshaped American management by using critical thinking and democratic principles. Author Allyn Freeman puts Sloan into his proper historical and corporate context, showing how bold and innovative his management style was for its time. Freeman builds the book around Sloan, but weaves in modern examples that explain how other businesses have applied Sloan¿s practices. While these examples are interesting, they sometimes distract from Sloan¿s unusual and powerful story. We highly recommend this book to managers and business strategists looking for techniques and guidance from one of America¿s greatest corporate leaders. It¿s also good reading for people who are interested in corporate history. This is an exceptional book about an exceptional man.

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