The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

by Brant Cooper, Patrick Vlaskovits
     
 

View All Available Formats & Editions

You are not a Visionary… yet.

The Lean Entrepreneur
shows you how to become one.

Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a

See more details below

Overview

You are not a Visionary… yet.

The Lean Entrepreneur
shows you how to become one.

Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience and then, simply make the vision real.

Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride.

Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators and investors. It leads us to heartbreaking, costly and preventable failures in new product and venture development.

The Lean Entrepreneur
moves us beyond this myth. It combines powerful customer insight, rapid experimentation and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet.

Anyone can be visionary.  The Lean Entrepreneur shows you how to: 

  • Apply actionable tips, tricks and hacks from successful lean entrepreneurs. 
  • Leverage the Innovation Spectrum to disrupt existing markets and create new ones. 
  • Drive strategies for efficient market testing with Minimal Viable Products. 
  • Engage customers with Viability Testing and radically reduce time and budget for product development. 
  • Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks. 
  • Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them. 
Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos.

Read More

Product Details

ISBN-13:
9781118331866
Publisher:
Wiley
Publication date:
02/26/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
288
Sales rank:
431,211
File size:
10 MB

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >