The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets [NOOK Book]

Overview

You are not a Visionary . . . yet. The Lean Entrepreneur shows you how to become one.

Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real.

Many in our entrepreneur community still believe that to...

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The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

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Overview

You are not a Visionary . . . yet. The Lean Entrepreneur shows you how to become one.

Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real.

Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt. With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride.

Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators, and investors. It leads us to heartbreaking, costly, and preventable failures in new product and venture development.

The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet.

Anyone can be visionary. The Lean Entrepreneur shows you how to:

  • Apply actionable tips, tricks, and hacks from successful lean entrepreneurs
  • Leverage the Innovation Spectrum to disrupt existing markets and create new ones
  • Drive strategies for efficient market testing with Minimal Viable Products
  • Engage customers with Viability Testing and radically reduce the time and budget for product development
  • Rapidly create cross-functional innovation teams that devour roadblocks and set new benchmarks
  • Bring your organization critical focus on the power of loyal customers and valuable products you can build to serve them
  • Leverage instructive tools, skill-building exercises, and worksheets along with bonus online videos
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Product Details

  • ISBN-13: 9781118331866
  • Publisher: Wiley
  • Publication date: 2/26/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 288
  • Sales rank: 1,270,641
  • File size: 10 MB

Meet the Author

Brant Cooper helps organizations big and small move theneedle. His startup career includes Tumbleweed, Timestamp,WildPackets, inCode, and many others. He has experienced IPO,acquisition, rapid growth, and miserable failure. Brant previouslyauthored The Entrepreneur's Guide to Customer Development,the first purpose-written book to discuss lean startup and customerdevelopment concepts, earning a distribution of over 50,000 copies.Brant has worked with hundreds of entrepreneurs across the globeand is a sought-after speaker, having presented at leadingcompanies such as Qualcomm, Intuit, Capital One, andHewlett-Packard. Brant is reachable @brantcooper. He lives with(and continuously learns from) his two daughters, Riva and Eliza,near Swami's in Encinitas, California.

Patrick Vlaskovits is an entrepreneur, author, andconsultant, and more than anything wishes he were a polymath. Hiswriting has been featured on the Harvard Business Reviewblog, the Wall Street Journal blog, and The Browser. Patrickroutinely speaks at technology conferences nationally andinternationally, including SXSW, GROW Conference, the TuringFestival, and the Lean Startup Conference. He co-founded twostartups, currently advises multiple technology startups, andserves as a mentor for 500 Startups, a seed fund and startupaccelerator. As a principal at Moves the Needle, he counts Fortune100 companies in his client list. The Lean Entrepreneur ishis second book. The first, The Entrepreneur's Guide to CustomerDevelopment, is a required course text for MBA and undergrad atuniversities such as the University of Chicago Booth School andBerkeley. He has also guest-lectured at Stanford and UCLA. For someunknown reason, Patrick holds a master's in economics from UC SantaBarbara. When he has spare time, he can be found on Orange Countybeaches with his family. Tweet at him @Pv and read his blog atvlaskovits.com.

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Table of Contents

Special Thanks ix

Foreword xv

Introduction xvii

Chapter 1: Startup Revolution 1

The Myth of the Visionary (Take 1) 1

The Myth of the Visionary (Take 2) 4

Case Study: Disrupting Venture Capital 6

Which Is to Say, Disruption Hurts 12

Case Study: Customized Value Creation 21

And Cue the Lean Startup 23

Lean Startup, Please Meet the Lean Entrepreneur 25

Chapter 2: Vision, Values, and Culture 31

Vision and Values 31

Case Study: Is the Problem Really Solvable? 36

Lean into It: The Lean Startup Culture 38

Case Study: Experience-Driven Jumpstart 41

Case Study: KISSmetrics 45

Case Study: Root-Cause Analysis on Sales 50

Over the Horizon: A Framework 56

Case Study: Lean Startup Horizons 57

Chapter 3: All the Fish in the Sea 61

Case Study: The Ethology of the Fish 64

Know Your Audience: Why Segmentation Matters 66

Market Segment 70

Personas: Create a Fake Customer 71

Case Study: Salim’s Fish Inventory 72

Choosing a Market Segment 74

Case Study: Carla’s Dream Jobs 75

Case Study: It’s in the Name 78

Chapter 4: Wading in the Value Stream 83

Articulating the Value Stream 83

Case Study: Seeing from Customer’s View 85

Value-Stream Discovery 91

Case Study: AppFog’s High Hurdle 102

Chapter 5: Diving In 109

Listen to Your Customers—or Not 110

Customer Interaction 113

Case Study: Don’t Just Get Out of the Building, Get Out ofthe Country 115

Case Study: What’s the Worst That Can Happen? 121

Case Study: A Nonprofi t Lean Startup 123

Chapter 6: Viability Experiments 131

The Infamous Landing Page 132

Concierge Test 134

Case Study: Curating User Experience 135

Wizard of Oz Test 139

Case Study: Idea to Wizard of Oz in under 90 Days 140

Crowd-Funding Test 141

Case Study: Two-Sided Market Lean Startup 143

Prototyping 146

Case Study: MVP: Motor Vehicle Prototype 148

Chapter 7: Data’s Double-Edged Sword 151

Case Study: Disrupting the Undisruptable 155

New Products 158

Existing Products 163

Case Study: Instrumenting Growth 165

Chapter 8: The Valley of Death 169

Minimum Viable Product 171

Case Study: The Minimum Viable Audience 176

Case Study: Social Impact Lean Startup 180

Case Study: But My Marinara Is to Die For! 183

Case Study: O2, Telecom at the Speed of the Internet 189

Chapter 9: Real Visionaries Have Funnel Vision 193

Innovate the Funnel 195

Growth Waves 209

Case Study: Ten Lean Startup Buzzword Questions with Rob Fan215

Chapter 10: The Final Word 225

Case Study: Drinking Kool-Aid and Eating Dog Food 229

Notes 237

Acknowledgments 241

About the Authors 244

Index 249

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