The Lemonade Stand on the Corner

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Overview

According to the AARP, 40% of all self-employed people are over the age of 50. But most entrepreneurship books do not address the need for entrepreneurs over 50. There are different needs and considerations for start up entrepreneurs over 50, whether it's family, social or economical. The Lemonade Stand on the Corner addresses these concerns and shares the secrets of starting a successful business and balancing your family life after you turn 50.
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Overview

According to the AARP, 40% of all self-employed people are over the age of 50. But most entrepreneurship books do not address the need for entrepreneurs over 50. There are different needs and considerations for start up entrepreneurs over 50, whether it's family, social or economical. The Lemonade Stand on the Corner addresses these concerns and shares the secrets of starting a successful business and balancing your family life after you turn 50.
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Product Details

  • ISBN-13: 9780832950186
  • Publisher: New Win Publishing, Incorporated
  • Publication date: 8/18/2008
  • Pages: 160
  • Product dimensions: 5.90 (w) x 9.00 (h) x 0.70 (d)

Table of Contents


Acknowledgements     IX
Introduction     1
Back to the Basics: The Lemonade Stand for Adults     7
The significance of the baby-boomer generation in the business world
Sharing my story
Making the decision to become an entrepreneur
Understanding the difference between a small business and a personal business
The importance of passion for what you do
Determining your compelling reason for starting a company
Dreaming Big: Rediscovering Your Lemonade Stand     17
Declaring your desire for success
Practice and pretend you are successful
Using imagination and visualization
Discovering what you would do if your knew you could not fail
Goal-setting versus resolutions
Listing your top 100 goals for your life
Measuring success
Personal Inventory: The Foundation of Your Lemonade Stand     27
Learning your strengths
Understanding what you like and dislike in business
Describing your personality
Seeing opportunities everywhere
Finding a niche
Filling voids due to outsourcing
Specialization
Transferring skills
Networking
Your sphere of influence
Viral marketing
All Shapes and Sizes: Customizing Your Lemonade Stand     39
Your attitude
The law of expectation
Finding opportunities everywhere
Partnering in business
Franchising
Licensing
Manufacturing
Naming your company
The Master Plan: The Blueprint for Your Lemonade Stand     55
Preparing a budget
The role of credit lines
Visa, MasterCard,and American Express
Writing a business plan
Defining your product or service
Understanding your competition
Reaching your target market
Resolving your start-up capital
Purchasing or leasing equipment
The Small Business Administration
Service Corps of Retired Executives (SCORE)
Accounting
Methods of operating a business: Sole Proprietorships, Partnerships, Corporations, Limited Liability Companies
Tax ID numbers
Banking
Insurance
The Kindness of Strangers: Marketing Your Lemonade Stand     73
The difference between advertising and marketing
Competing on your level
Word-of-mouth advertising
Low-cost ideas
The role of public relations
Spreading your business name through public speaking
Marketing versus selling
Blogging
Branding Your Personal Business: The Best Lemonade on the Block     87
Understanding branding and its importance
Branding yourself and your company
Being authentic
Why companies that don't brand successfully fail
Marketing Yourself: Lemonade on the Go     95
Creating a support system and forming a brain trust
Joining groups and organizations as a way of marketing
Establishing your logo
A simple business card can do wonders
Newsletters
Seminars
Holiday cards, parties, and gifts
Noncompeting partners
Up Close and Personal: Manning Your Lemonade Stand     107
Running your company and starting the real work
Hiring, firing and, retiring
Determining your needs
Establishing responsibilities
Getting the best people
The Internal Revenue Service
The Occupational Safety and Health Administration (OSHA)
Benefits
Company morale
Rewards
Honest Business: Selling Lemonade Without Being a Salesman
Old-model selling versus new-model selling
Who are you benefiting?
Cold-calling
Warm-calling
Honesty and integrity
Business cycles
Complacency and methods of avoiding it
Flexible But Firm: Managing Your Lemonade Stand     131
Your responsibility to your client and yourself
Solving problems
Never promise what you can't deliver
Customer satisfaction
When you should fire a client
Your personal economy
Market downturns
Balancing Act: Life Beyond the Lemonade Stand     141
The balance between work and home
Finding humor in everyday situations
Remember to exercise
Take your pet to work
Giving back
Index     150
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Customer Reviews

Average Rating 5
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Sort by: Showing all of 2 Customer Reviews
  • Posted November 8, 2008

    FIVE STARS for The Lemonade Stand on the Corner

    Victor Benoun's latest book, The Lemonade Stand on the Corner is a must read for ALL people starting a New Business. <BR/><BR/>This book is an easy, fun and light way to build the foundation of your new business. <BR/><BR/>Benoun guides us effortlessly through the maze of starting, getting clear and living our business dreams. <BR/><BR/>I feel confident recommending Victor's book to ALL my clients and friends. It's a treasure chest of knowledge and information with clear, concise direction.<BR/><BR/>GREAT BOOK!

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  • Anonymous

    Posted September 22, 2008

    There is hope!

    I have just finished reading 'The Lemonade Stand On The Corner' and found so may golden nuggets! There IS hope for Baby Boomers. In the first 10 pages I could feel the excitement building in my stomach. I have gone from 'I think I can,' to 'I KNOW I can!!' Victor Benoun has done a fantastic job of giving sage advice as well as some great resources to use to expand my journey with my own 'personal business'. This book is amazing and full of hope in these questionable times we are finding ourselves in.

    Was this review helpful? Yes  No   Report this review
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