The Lexus Story

The Lexus Story

5.0 2
by Jonathan Mahler
     
 

When Lexus launched fifteen years ago, the idea of a " Japanese luxury brand that would compete fender for fender with "Mercedes-Benz, BMW, and Cadillac seemed preposterous. But Lexus' " "first sedan shocked the world. The result of hundreds of prototypes, " "the work of more than 1,000 engineers, and some $1 billion, the Lexus " LS 400 pioneered new…  See more details below

Overview

When Lexus launched fifteen years ago, the idea of a " Japanese luxury brand that would compete fender for fender with "Mercedes-Benz, BMW, and Cadillac seemed preposterous. But Lexus' " "first sedan shocked the world. The result of hundreds of prototypes, " "the work of more than 1,000 engineers, and some $1 billion, the Lexus " LS 400 pioneered new ground.

"Within just a few years, Lexus had transformed itself from an " unlikely outsider into one of the industry's leaders as it redefined the idea of the luxury vehicle while also building a dealer network that gave unprecedented attention to service. The Lexus Story describes the brand's rapid ascent-and its travails along the way. The Lexus Story is the first journalistic telling of the history of this extraordinary company. And it is the only account afforded full "access to the designers, engineers, dealers, and company leaders who " molded the cars and the brand.

The Lexus Story takes readers deep inside the making of first-class "automobiles, from the creative sparks kindled in Lexus' far-flung " design studios to the engineering refinements that translate ideals "of performance and luxury into steel, glass, and rubber. Designed to " be both readable and visually welcoming and with more than 200 "full-color photographs, The Lexus Story is a compelling history of a " world-class brand.

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Product Details

ISBN-13:
9780971793576
Publisher:
Melcher Media
Publication date:
08/28/2004
Edition description:
BOXED
Pages:
232
Product dimensions:
9.90(w) x 14.00(h) x 1.42(d)

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