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The Likeable Social Business
     

The Likeable Social Business

by Dave Kerpen
 
TWO EBOOKS IN ONE

Likeable Social Media

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the methods he has used to

Overview

TWO EBOOKS IN ONE

Likeable Social Media

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, this book is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.

“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

Likeable Business

Likeable Business lays out the eleven strategies small- and mid-sized companies can use to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business incorporates the elements of likeability, including transparency, accountability, responsiveness, and authenticity—and how they benefit business goals.

Product Details

ISBN-13:
9780071827737
Publisher:
McGraw-Hill Education
Publication date:
02/01/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
272
File size:
25 MB
Note:
This product may take a few minutes to download.

Meet the Author

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by Crain's in 2012

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