The Limiting Factors of Web 2.0 and How Web 3.0 Is Different

The Limiting Factors of Web 2.0 and How Web 3.0 Is Different

by Michael Tasner
     
 

This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats.

Why "Web 2.0" marketing isn't as powerful as you thought-and how "Web 3.0" will overcome its limitations.

For many people, Web 2.0 is the

Overview

This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats.

Why "Web 2.0" marketing isn't as powerful as you thought-and how "Web 3.0" will overcome its limitations.

For many people, Web 2.0 is the king of the mountain. I want to rip it apart, tear it to shreds, and show you all the loopholes, which, in turn, become fresh opportunities. There are five essential limiting factors of Web 2.0: oversaturation, misconceptions, time, modes of interaction, and openness. Let's start with the one that deserves the most attention....

Product Details

ISBN-13:
9780132487269
Publisher:
Pearson Education
Publication date:
07/14/2010
Series:
FTPress Executive Briefs
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
8
File size:
299 KB

Meet the Author

Michael Tasner is widely recognized as one of the world's leading online marketing experts. He runs Taz Solutions, a large online marketing and design firm that works with many of the world's highest-profile speakers, authors, consultants, and entrepreneurs. Many businesses hire and trust Tasner to run their entire online marketing campaigns; he has also consulted on web marketing with numerous Fortune 1000 companies.

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