The Little Book of Safe Money: How to Conquer Killer Markets, Con Artists, and Yourself (Little Books. Big Profits Series)


One of today's most influential financial commentators offers his advice on keeping your money safe in an uncertain world

The Little Book of Safe Money acts as a guide for those trying to make their way through today's down markets. The topics covered include everything from investing behavior-why our minds come with their own set of biases that often prove harmful-to the use of financial advisors. But this timely book goes one step further ...

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One of today's most influential financial commentators offers his advice on keeping your money safe in an uncertain world

The Little Book of Safe Money acts as a guide for those trying to make their way through today's down markets. The topics covered include everything from investing behavior-why our minds come with their own set of biases that often prove harmful-to the use of financial advisors. But this timely book goes one step further than the rest by questioning an investor's true appetite for risk.

The Little Book of Safe Money also contradicts many of the myths that whirl around Wall Street with chapters like "Why Ultra-ETFs Are Mega-Dangerous" and "Hedge-Fund Hooey." Writing in the classic Little Book style, author Jason Zweig peels away layer after layer of buzz words, emotion, and myths to reveal what's really going on in today's financial markets.

  • Outlines strategies for satisfying our ever-changing investment appetites while focusing on a long-term financial plan
  • Author Jason Zweig is a trusted voice in the financial community and his straightforward style resonates with investors
  • Offers practical guidance, tools, and tips for surviving and thriving in a down market

If you're serious about succeeding in today's turbulent markets, then The Little Book of Safe Money is what you should be reading.

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Editorial Reviews

From the Publisher
"A little book with big advice. Jason Zweig . . . doesn’t promise investors the moon, but in language that everyone can understand, he offers solid, common-sense steps to protect and improve their portfolios. . . Such advice is consistent with the bigidea of Zweig’s book: If an investment looks too good to be true, it probably is. And he offers a useful process to help readers remember it."

"There are very few in the financial media whose material I would consider recommended reading. Wall Street Journal columnist Jason Zweig is one of them, and his new book is one you should consider.  His latest work adds to his reputation for books that not only provide important insights into the winning investment strategy, but are also good reads. This little book is filled with sage counsel from which even sophisticated investors can benefit. . . His book also provides advice on how to avoid many of the behavioral mistakes investors keep repeating. As William Bernstein, who wrote the forward, put it: ‘Jason Zweig knows your financial demons, where they live, why they’re making your poor, and how you can beat them."
—Larry Swedroe, CBS MoneyWatch

This book is a well written, fascinating page turner that I read in one sitting with a big bag of microwave popcorn. Yet, I don’t just recommend a book because it was thoroughly enjoyable. The main reason to read this book is that it can put you on the path toward reaching financial freedom. But it’s up to you and whether you’d rather spend your retirement years pursuing your interests, or spend them asking strangers if they’d like their value meal supersized.
—Allan Roth, Founder of Wealth Logic, and author of How A Second Grader Beats Wall Street

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Product Details

  • ISBN-13: 9780470398524
  • Publisher: Wiley
  • Publication date: 11/9/2009
  • Series: Little Books. Big Profits Series , #4
  • Edition number: 1
  • Pages: 230
  • Sales rank: 633,892
  • Product dimensions: 5.20 (w) x 7.10 (h) x 1.20 (d)

Meet the Author

Jason Zweig is the investing and personal finance columnist for the Wall Street Journal. Previously, he was a senior writer for Money magazine and a guest columnist for Time magazine and Before joining Money in 1995, Zweig was the mutual funds editor at Forbes. A frequent commentator on television and radio, Zweig is also a popular public speaker who has addressed the American Association of Individual Investors, the Aspen Institute, the CFA Institute, the Morningstar Investment Conference, and university audiences at Harvard, Stanford, and Oxford. He serves on the editorial boards of Financial History magazine and the Journal of Behavioral Finance. Zweig has a BA from Columbia College, where he was awarded a John Jay National Scholarship.

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Table of Contents



Chapter One The Three Commandments.

Chapter Two Solid, Liquid, or Gas?

Chapter Three You Are an Egg.

Chapter Four Keeping Your Cash from Turning into Trash.

Chapter Five Guarantees Are Not All They're Cracked up to Be.

Chapter Six Fixing Your Fixed Income.

Chapter Seven Stocks for the Wrong Run.

Chapter Eight Rules for Stock Investors to Live By.

Chapter Nine Little Things Mean a Lot.

Chapter Ten How to Get Your Kids through College without Going Broke.

Chapter Eleven What Makes Ultra-ETFs Mega-Dangerous.

Chapter Twelve Hedge-Fund Hooey.

Chapter Thirteen Commodity Claptrap.

Chapter Fourteen Spicy Food Does Not Mean Hot Returns.

Chapter Fifteen WACronyms: Why Initials Are So Often the Beginning of the End.

Chapter Sixteen Sex.

Chapter Seventeen Mind Control.

Chapter Eighteen Financial Planning Fakery.

Chapter Nineteen Advice on Advice.

Chapter Twenty Fraudian Psychology

Chapter Twenty-One The Terrible Tale of the Missing $10 Trillion.

Chapter Twenty-Two How to Talk Back to Market Baloney.


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Sort by: Showing 1 – 4 of 2 Customer Reviews
  • Posted December 10, 2009

    I Also Recommend:

    A Little Book with Big Ideas; Smart, Savvy & To-the-Point

    This latest incarnation of the Little Books, Big Profits series is a safe bet for investors looking for a way to shore up their portfolios in the aftermath of last year's financial implosion. Wall Street Journal "Intelligent Investor" columnist, Jason Zweig is a source you can trust on all matters relating to investing and personal finance. In his long career working for top financial news outlets like Forbes, Money magazine, Time and CNN, he has undoubtedly learned a thing or two about how investors can best protect themselves from the fallout of fly-by-night investment schemes peddled by the likes of Bernie Madoff and other unscrupulous, financial practitioners.
    Zweig is an expert in the field of behavioral finance, which means he knows all about how an investor's clearest instincts can sometimes work against him or her. Zweig exposes the hollowness, which lies behind many of the glossy catchphrases and gimmicky marketing tactics that the big investment houses use to rope in new clients and saddle them with complicated financial products, many of which run the risk of becoming unmanageable and performing poorly in the long run. He deconstructs the widely believed myth that amateur investors should always to seek guidance from a professional financial advisor prior to getting involved in the market. He offers a number of examples of investors successfully and independently managing their own portfolios as long as they are grounded in responsible expectations about risk and return.
    Zweig leaves readers with three, forceful, takeaway lessons about avoiding risk in the form of biblical-sounding commandments: (1.) "Thou shalt take no risk that thou needst not take." An example Zweig gives of needless, if unconscious, risk-taking is overinvesting in the company you work for. According to Zweig, you're already taking a risk by working for the company in the first place (due to the chance of getting laid off or the company going under). You always want to have your investment income to fall back on in the off chance that your other income drys up. (2.) "Thou shalt take no risk that is not most certain to reward thee for taking it." According to Zweig, investing in individual stocks or sectors of the market is taking too much risk. Instead, invest in the total market and forget about betting on one stock or sector to outperform another. In other words, diversify! (3.) "Thou shalt put no money at risk that thou canst not afford to lose." Depending on your circumstances, you may not even want to invest in stocks at all. There are dozens of low-risk, high-yield alternatives to playing the market. For these reasons and more, "The Little Book of Safe Money: How to Conquer Killer Markets, Con Artists and Yourself" is a sure bet for every conscientious investor on your holiday shopping list.
    Another book written in the same vein as Jason Zweig's "Little Book" is Thomas C. Scott's "Fasten Your Financial Seatbelt: What Surviving an Airline Crash Taught Me About Retirement Planning." Scott is a contributor, speaker and consumer advocate with over 25 years in the financial services industry. His book is full of sensible, easy-to-understand principles for managing your assets in an intelligent and responsible manner.

    2 out of 2 people found this review helpful.

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    Posted January 13, 2010

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    Posted December 30, 2009

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    Posted January 20, 2010

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