Your "How-To" Guide to State and Local Lobbying This guide is your complete road map to shaping public policy at the state and local level. It gives detailed, step-by-step instructions for developing an effective plan and putting it into action. With this handbook, you will discover how lobbying can help fulfill your mission; learn how to initiate, support, or defeat bills; develop effective lobbying skills; gather and mobilize support for your positions; learn how to use the ...
Your "How-To" Guide to State and Local Lobbying
This guide is your complete road map to shaping public policy at the state and local level. It gives detailed, step-by-step instructions for developing an effective plan and putting it into action. With this handbook, you will discover how lobbying can help fulfill your mission; learn how to initiate, support, or defeat bills; develop effective lobbying skills; gather and mobilize support for your positions; learn how to use the media effectively; influence gov’t administrators to back your policy positions; comply with state and federal regulations; and set up systems in your nonprofit to support lobbying.
Adaptable to Your Unique Needs
This flexible book can be tailored to fit your situation. You have four different planning strategies to choose from—short-term, long-term, proactive, or reactive. Want to move quickly? Use the "planning shortcuts." Plus, a special "rapid response guide" helps you with emergencies.
Straightforward and Action Oriented
In addition to a clear framework for planning your policy work, author Marcia Avner shares with you the nitty gritty of effective lobbying based on her more than 30 years of experience. You'll find concrete information on building relationships with public officials; what you need to know to make your case; how to testify at a committee hearing; how to find out how it works in your area; mistakes to avoid; and much more!
Marcia Avner starts from the premise that democracy thrives when everyone is able to participate. She grew up in the strong union town of Pittsburgh and her parents were civic leaders. From a very early age, Marcia was able to observe the power that an organized constituency can have to influence the shape and outcomes of their public well-being. Trained as a teacher, she landed in Minnesota, another place with a proud history of strong civic engagement. For over 40 years, Marcia has been a leader for progressive policy working both within the administrative and legislative branches of government, and of course, leading thousands of nonprofit advocates to stand up for their values of community, sustainability, and quality of life.
Marcia’s first direct experience as an advocate was personal. Through her son, who is deaf, Marcia became active with the Minnesota Association for the Hearing Impaired, and testified before the MN Legislature. Building on the realization of how important a role public policy plays in everyday life, she soon became the legislative director for the MN Public Interest Research Group where she became a leading advocate for alternative energy and secured Minnesota’s place as a leader in promoting wind and solar energy. She later served as the Executive Director of The Minnesota Project where she led efforts to advance resource management and community development in rural communities.
A successful tenure as an advocate for renewable energy led Marcia into state government, where she became an Assistant Commissioner of Energy for Commissioner Mark Dayton and Governor Rudy Perpich. Next she served at the municipal level as Deputy Mayor of St Paul in the Jim Scheibel administration, where she was instumental in ensuring that women were eventually able to be firefighters. Finally she performed federal service when Paul Wellstone was elected to the U. S. Senate and she became his state communications director. Marcia also staffed Sheila Wellstone during the time when Sheila became a national leader in the movement to end domestic violence.
All the while, Marcia was active in establishing and helping oversee the MN Council of Nonprofits, serving as a founding director and board chair and eventually making it her full-time work as Public Policy Director for over fourteen years. There, along with Jon Pratt, she created an infrastructure for nonprofits and serv