The Logics of Globalization: Case Studies in International Communication

The Logics of Globalization: Case Studies in International Communication

by Anandam P. Kavoori
     
 

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ISBN-10: 0739121839

ISBN-13: 9780739121832

Pub. Date: 01/16/2009

Publisher: Lexington Books

This book presents the theoretical language and methodological tools needed for thinking through issues of global media representation. It brings students of international communication into a conversation about global culture and communication through the presentation of a conceptual language to discuss the "logics of globalization" (i.e. nationalism, modernism,

Overview

This book presents the theoretical language and methodological tools needed for thinking through issues of global media representation. It brings students of international communication into a conversation about global culture and communication through the presentation of a conceptual language to discuss the "logics of globalization" (i.e. nationalism, modernism, post-modernism/colonialism, capitalism and terrorism). Anandam Kavoori then uses this language to critically analyze various media texts. The choices of texts are eclectic-representing old and new media-and chosen for the wider "logic" they help animate. Most importantly, they reorient the study of global media texts from the formal to the popular, examining film, music, gaming, cell phone, travel journalism, and performance texts. The book invites students to understand the complexity of global media representation-at the heart of which is the search for identity.

Product Details

ISBN-13:
9780739121832
Publisher:
Lexington Books
Publication date:
01/16/2009
Pages:
246
Product dimensions:
6.20(w) x 9.00(h) x 1.00(d)

Table of Contents

Acknowledgments ix

Introduction xi

1 The Word and the World: Defining the IC Prism 1

2 Singing in a (New) Nation: The Early Films of Raj Kapoor 27

3 Time to Kill: Gaming and Terrorism 55

4 Tracking the "Authentic": World Music and the Global Postmodern 99

5 Playing with Postcoloniality: Four Moments in Indian Cricket 139

6 Consuming Technologies: The Discourse of Cell Phone Advertising in India 171

Appendix A Travel Journalism and the Logics of Globalization Elfriede Fursich Anandam Kavoori 189

Appendix B India Night in Georgia: Why the Dancing Diasporic Desi Men Cross-Dressed Anandam Kavoori Christina Joseph 211

Index 229

About the Author 231

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