The Lorax Pop-up!

( 2 )

Overview

Dr. Seuss's well-known and well-loved The Lorax is as timely now as it was when it was first published in 1971—perhaps even more so.  This bestselling ecological warning is now available in an elaborate pop-up book, published in conjunction with the release of The Lorax feature film on March 2, 2012—Ted Geisel's birthday.
David Carter has transformed Seuss's powerful message and has brought to life the Lorax, the Bar-ba-loots, the Truffula...

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Overview

Dr. Seuss's well-known and well-loved The Lorax is as timely now as it was when it was first published in 1971—perhaps even more so.  This bestselling ecological warning is now available in an elaborate pop-up book, published in conjunction with the release of The Lorax feature film on March 2, 2012—Ted Geisel's birthday.
David Carter has transformed Seuss's powerful message and has brought to life the Lorax, the Bar-ba-loots, the Truffula Tree Tufts—and more—in eight dynamic pop-up spreads.

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  • May11_3/TheLorax_Trailer2_BB_df09feca8b4fb7129d4350c5932338157361ee1b
    May11_3/TheLorax_Trailer2_BB_df09feca8b4fb7129d4350c5932338157361ee1b  

Editorial Reviews

Publishers Weekly
Carter takes this classic story of environmental awareness to new heights, seamlessly integrating Dr. Seuss’s verses into his expertly engineered spreads. Turning a wheel makes Humming-Fish splash in a “rippulous” pond, “back in the days when the grass was still green”; flaps reveal mini pop-ups and additional text, while large pop-ups take center stage in each spread. The Lorax bursts out from a stump with a “ga-Zump,” framed by an explosive burst of spiky color behind him, and the Thneed factory’s pipes release purple plumes of “smogulous smoke,” through which the Lorax makes his despondent retreat. Seuss’s iconic characters thrive in Carter’s capable hands. Ages 3–up. (Jan.)
From the Publisher
Publishers Weekly, January 23, 2012:
"Seuss’s iconic characters thrive in Carter’s capable hands."
Children's Literature - Eleanor Heldrich
Written in the first person, this is the tale of the imaginary Lorax and his friends, the Bar-ba-loots, frisking about in their Bar-ba-loot suits and knitting the soft tuft of the beautiful Truffula Trees into Thneed, that all people need, when a Lorax jumps out of a tree stump to speak for the trees. But no one listened and they kept chopping down trees. "I'm figgering on biggering and biggering and biggering," said one and they kept on chopping as much as they pleased until the last tree fell and nothing remained but tree stumps and an empty knitting factory. So the Lorax left "without leaving a trace," and nothing happened for a long time until someone was given the very last Truffula Tree seed to plant and care for so "the Lorax and all his friends may come back." Reviewer: Eleanor Heldrich
Kirkus Reviews
Though looking a little tightly packed in just eight spreads, Dr. Seuss's cautionary environmental fable takes on fresh energy (and urgency) thanks to Carter's simple but large-scale pop-ups. At the prompting of a little boy, the never-seen Once-ler, standing in for all blindly greedy entrepreneurs, relates the melancholy tale of how he turned the Truffula Trees into Thneeds ("a Fine-Something-That-All-People-Need!"). As he does so, the color scheme goes from vivid green to dismal gray as an idyllic grove is exploited in stages until it's just a polluted wasteland. Featuring an open design in which the (painfully) small-type text tends to fill up the ground, each spread contains a large central pop-up with several smaller ones at the edges or under shaped gatefolds. In contrast to the radiant burst with which the habitat's guardian Lorax appears from the stump of the first felled Truffula Tree, views of the smoking, increasingly noxious-looking Thneed factory soon take center stage until, at the end, the Lorax soars off through a putrid cloud, leaving only a tantalizing "UNLESS" behind. A corner flap opens to the resolution, in which the Once-ler passes the last Truffula seed and the responsibility for nurturing it on to the next generation. Good luck, Gen Z. (Pop-up/picture book. 6-9)
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Product Details

  • ISBN-13: 9780375860355
  • Publisher: Random House Children's Books
  • Publication date: 1/10/2012
  • Pages: 18
  • Sales rank: 289,168
  • Age range: 3 - 8 Years
  • Product dimensions: 8.50 (w) x 10.40 (h) x 1.60 (d)

Meet the Author

About the Author:

THEODOR GEISEL (aka Dr. Seuss) is quite simply the most beloved children's book author of all time.  Long considered a national treasure, he died at the age of 87 in 1991 at his home in La Jolla, California. 

Dr. Seuss wrote and illustrated 44 books.

About the Designer:

DAVID A. CARTER is the author of 75 pop-up books, including the bestselling Bugs in a Box® series that has sold more than six million copies.  He is also the creator of the magnificent pop-ups One Red Dot, Blue 2, Horton Hears a Who Pop-up!, Oh, the Places You'll Go Pop-up!, and Lots of Bots! David lives with his wife and two daughters in Auburn, California.

Biography

Now that generations of readers have been reared on The Cat in the Hat and Fox in Socks, it's easy to forget how colorless most children's books were before Dr. Seuss reinvented the genre. When the editorial cartoonist Theodor Seuss Geisel wrote And to Think That I Saw It on Mulberry Street in 1936, the book was turned down by 27 publishers, many of whom said it was "too different." Geisel was about to burn his manuscript when it was rescued and published, under the pen name Dr. Seuss, by a college classmate.

Over the next two decades, Geisel concocted such delightfully loopy tales as The 500 Hats of Bartholomew Cubbins and Horton Hears a Who. Most of his books earned excellent reviews, and three received Caldecott Honor Awards. But it was the 1957 publication of The Cat in the Hat that catapulted Geisel to celebrity.

Rudolf Flesch's book Why Johnny Can't Read, along with a related Life magazine article, had recently charged that children's primers were too pallid and bland to inspire an interest in reading. The Cat in the Hat, written with 220 words from a first-grade vocabulary list, "worked like a karate chop on the weary little world of Dick, Jane and Spot," as Ellen Goodman wrote in The Detroit Free Press. With its vivid illustrations, rhyming text and topsy-turvy plot, Geisel's book for beginning readers was anything but bland. It sold nearly a million copies within three years.

Geisel was named president of Beginner Books, a new venture of Random House, where he worked with writers and artists like P.D. Eastman, Michael Frith, Al Perkins, and Roy McKie, some of whom collaborated with him on book projects. For books he wrote but didn't illustrate, Geisel used the pen name Theo LeSieg (LeSieg is Geisel spelled backwards).

As Dr. Seuss, he continued to write bestsellers. Some, like Green Eggs and Ham and the tongue-twisting Fox in Socks, were aimed at beginning readers. Others could be read by older children or read aloud by parents, who were often as captivated as their kids by Geisel's wit and imagination. Geisel's visual style appealed to television and film directors, too: The animator Chuck Jones, who had worked with Geisel on a series of Army training films, brought How the Grinch Stole Christmas! to life as a hugely popular animated TV special in 1966. A live-action movie starring Jim Carrey as the Grinch was released in 2000.

Many Dr. Seuss stories have serious undertones: The Butter Battle Book, for example, parodies the nuclear arms race. But whether he was teaching vocabulary words or values, Geisel never wrote plodding lesson books. All his stories are animated by a lively sense of visual and verbal play. At the time of his death in 1991, his books had sold more than 200 million copies. Bennett Cerf, Geisel's publisher, liked to say that of all the distinguished authors he had worked with, only one was a genius: Dr. Seuss.

Good To Know

The Cat in the Hat was written at the urging of editor William Spaulding, who insisted that a book for first-graders should have no more than 225 words. Later, Bennett Cerf bet Geisel $50 that he couldn't write a book with just 50 words. Geisel won the bet with Green Eggs and Ham, though to his recollection, Cerf never paid him the $50.

Geisel faced another challenge in 1974, when his friend Art Buchwald dared him to write a political book. Geisel picked up a copy of Marvin K. Mooney Will You Please Go Now! and a pen, crossed out each mention of the name "Marvin K. Mooney," and replaced it with "Richard M. Nixon." Buchwald reprinted the results in his syndicated column. Nine days later, President Nixon announced his resignation.

The American Heritage Dictionary says the word "nerd" first appeared in print in the Dr. Seuss book If I Ran the Zoo: "And then, just to show them, I'll sail to Ka-Troo / And bring back an It-Kutch a Preep and a Proo / A Nerkle a Nerd and a Seersucker, too!" The word "grinch," after the title character in How the Grinch Stole Christmas, is defined in Merriam-Webster's Collegiate Dictionary as a killjoy or spoilsport.

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    1. Also Known As:
      Theodor Seuss Geisel (full name); also: Theo LeSieg, Rosetta Stone
    1. Date of Birth:
      March 2, 1904
    2. Place of Birth:
      Springfield, Massachusetts
    1. Date of Death:
      September 4, 1991
    2. Place of Death:
      La Jolla, California

Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted November 7, 2013

    i like this book because it shows us how to take care of our tre

    i like this book because it shows us how to take care of our trees.

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  • Anonymous

    Posted May 10, 2012

    No text was provided for this review.

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