The Lovemarks Effect: Winning the Consumer Revolution

Overview

A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.

In 2000, Kevin Roberts, CEO Worldwide of ideas company Saatchi & Saatchi said that brands were running out of juice. In Lovemarks: the future beyond brands, Roberts showed how Mystery, Sensuality, and ...

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Overview

A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.

In 2000, Kevin Roberts, CEO Worldwide of ideas company Saatchi & Saatchi said that brands were running out of juice. In Lovemarks: the future beyond brands, Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. The response to the book was electric. Now in 16 languages, Lovemarks has generated a wave of consumer conversations stretching over 100-plus countries.

In this follow-up book, The Lovemarks Effect: Winning in the Consumer Revolution, the people speak: consumers, owners, and marketers show the impact of Lovemarks on their lives, their businesses, and their aspirations. How consumers feel about your company—their emotional connection to you—is what now determines success. The Lovemarks Effect: Winning in the Consumer Revolution offers instruction and inspiration about creating emotional connections and winning in a consumer-empowered future.

From the aisles of the in-store experience to the power of sustainable design, from Lovemarks research to consumer stories, The Lovemarks Effect is a joyride through the evolving business landscape.

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What People Are Saying

Kevin Roberts
"Everyone talks about the consumer being in control. Shapes in My Heart shows what this really means and how exciting it can be.

I hope it will both encourage consumers to inspire business, and to help businesspeople evolve-and survive-in our post-brand world."

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Product Details

  • ISBN-13: 9781576872673
  • Publisher: powerHouse Books
  • Publication date: 11/28/2006
  • Pages: 272
  • Sales rank: 1,219,419
  • Product dimensions: 7.95 (w) x 9.68 (h) x 1.03 (d)

Meet the Author

Kevin Roberts is CEO Worldwide of Saatchi & Saatchi, Ideas Company, leading an international team of 7,000 creative people. A dedicated traveler and sought-after speaker, he is a source of inspiration to thousands of people through his business vision, clarity of purpose, and inimitable, straight-talking style. Roberts is CEO in Residence at Cambridge University’s Judge Institute of Management, and Professor of Sustainable Enterprise at both the University of Limerick in Ireland and at the University of Waikato Management School in New Zealand.
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Table of Contents


Introduction: The new consumer     9
Lovemarks and the Consumer Revolution
L is for Lovemarks     13
Beginnings
Insight interviews
Alan Webber, Co-founder, Fast Company
Maurice Levy, Chairman and CEO, Publicis Groupe
Love bites
Backchat
Five things to do tomorrow
Living the dream     31
The Attraction Economy
Insight interview
Jim Stengel, Global Marketing Officer, Procter & Gamble
Love bites
Lexus IS launch
Five things to do tomorrow
Planet Lovemarks     49
Lovemarks in the Real World
Insight interviews
Richard Hytner, Deputy Chariman, Saatchi & Saatchi Worldwide
Malcolm Gladwell, author
Inspirational Consumers
Richard Vallens, on Bike Friday
Philippe Lentschener, Vice President Europe, Saatchi & Saatchi, on FNAC
Love bites
Planet Lovemarks map
Lovemarks stories
Five things to do tomorrow
Creating Lovemarks     71
Inspirational Owners
Insight interview
Nicolas Mirzayantz, Senior Vice President, International Flavors and Fragrances Inc.
Love bites
Five things to do tomorrow
Romancing the shopper     113
Lovemarks In-Store
Insight interview
John Fleming, Chief Marketing Officer, Wal-Mart
Special feature
Andy Murray, Global CEO, Saatchi & Saatchi X
Love bites
Through the eyes of the shopper
Payless, Costa Rica
Five things to do tomorrow
Form follows feeling     137
Designing the World of Lovemarks
Insight interviews
Tom Peters, CEO, Tom Peters Company
Renzo Rosso, Presidentand Founder, Diesel
Mary Quant, designer
Arno Penzias, Nobel laureate
Derek Lockwood, Worldwide Director of Design, Saatchi & Saatchi
Love bites
Five things to do tomorrow
Love one day at a time     159
Lovemarks and Sustainability
Insight interviews
Mary Robinson, former President of Ireland and United Nations High Commissioner for Human Rights
Inoue Masao, Chief Engineer of the Prius, Toyota Motor Company
Mike Pratt, Dean, Waikato Management School
Roger Downer, University of Limerick
John Wareham, business mentor and author
Mika, dancer and performer
Love bites
Aqua, Indonesia
Students in Free Enterprise
Amul, India
Five things to do tomorrow
Heartbeats     189
Reinventing Research with Lovemarks
Special features
Howard Roberts, Worldwide Director of Lovemarks, Saatchi & Saatchi
Peter Cooper, CEO, and John Pawle, Managing Director, QiQ International
Love bites
Toyota Corolla, United Kingdom
The New Yorker
Conde Nast "Points of Passion"
Five things to do tomorrow
Love goes to work     217
Saatchi & Saatchi Creating Lovemarks
Special feature
Saatchi & Saatchi Forum
Love bites
Lights, camera, love-Lovemarks at work
Five things to do tomorrow
Conclusion: Before we go     263
Lovemarks Future
Backstage     267
Index and Credits
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