The Manager's Guide to Strategy / Edition 1

The Manager's Guide to Strategy / Edition 1

by Roger Formisano
     
 

ISBN-10: 0071421726

ISBN-13: 9780071421720

Pub. Date: 10/20/2003

Publisher: McGraw-Hill Professional Publishing

Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.

All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help

…  See more details below

Overview

Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.

All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.

The best strategies—and the most capable managers—are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise—to the mutual benefit of both a company and its customers.

Read More

Product Details

ISBN-13:
9780071421720
Publisher:
McGraw-Hill Professional Publishing
Publication date:
10/20/2003
Series:
Briefcase Books Series
Edition description:
List
Pages:
240
Product dimensions:
0.51(w) x 9.00(h) x 6.00(d)

Related Subjects

Table of Contents

Preface
1What Is Business Strategy?1
2Goal Setting: The First Step in Strategy24
3A Strategy Road Map43
4Customer Analysis68
5Internal Business Analysis91
6Strategic Choices110
7Strategic Thinking: Optimizing Assets131
8Strategic Thinking: Core Business Analysis150
9Strategic Thinking: Ten Tested Business Strategies172
10Implementing Strategic Decisions192
AppReferences for Strategic Planning209
Index213

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >