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The Manipulators: Unmasking the Hidden Persuaders --- The Conspiracy To Make Us Buy
     

The Manipulators: Unmasking the Hidden Persuaders --- The Conspiracy To Make Us Buy

by Jeffrey Robinson
 

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It wasn’t by chance that the 1960s became “The Swinging ‘60s.”

Nor was it by chance that what happened on Madison Avenue in the years leading up to “The Mad Men” Decade —- when Vance Packard wrote “The Hidden Persuaders” —- and what has happened as a result of those years, has changed the

Overview

It wasn’t by chance that the 1960s became “The Swinging ‘60s.”

Nor was it by chance that what happened on Madison Avenue in the years leading up to “The Mad Men” Decade —- when Vance Packard wrote “The Hidden Persuaders” —- and what has happened as a result of those years, has changed the world.

This is a story about casting spells. About filling our heads with some catchy tune or a neat slogan that will throb gently in the hidden layers of our brain. About touching buttons; parceling intellect and emotion together; finding ways of saying one thing on the surface and something else beneath it; targeting our hopes; remolding our ambitions; allaying our fears; helping us mascara the face we put on to meet other faces. About selling us back ourselves; priming us for that singular moment when we spot their product somewhere and find ourselves reaching for it, almost uncontrollably, dropping it in our shopping basket, paying for it and bringing it home; then making that product an integral part of our lives, all of this without us ever wondering, why?

Product Details

BN ID:
2940152426021
Publisher:
Jeffrey Robinson
Publication date:
09/09/2013
Sold by:
Smashwords
Format:
NOOK Book
File size:
327 KB

Meet the Author

Jeffrey Robinson (1945) is the international bestselling author of 28 books. Born in New York and a graduate of Temple University, after serving four years in the US Air Force, he moved to a small village in the south of France to continue his writing career. His journalism has appeared for more than 40 years in major magazines and newspapers in the US and UK. During the 1970s, he was a featured contributor to the International Herald Tribune in Paris. Now based in New York, he devotes himself to writing books (both fiction and non-fiction), television, film and to speaking engagements on financial crime, money laundering and fraud. A recognized expert in those fields, he has been labeled by the British Bankers' Association, "The world's leading financial crime author."

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