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The Marketing Gurus: Lessons from the Best Marketing Books of All Time
     

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

3.0 1
by Chris Murray, SOUNDVIEW EXEC. BOOK SUM EDTRS
 

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ISBN-10: 1591841054

ISBN-13: 9781591841050

Pub. Date: 07/20/2006

Publisher: Portfolio Hardcover

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.

For the first time ever, Soundview is bringing together summaries of seventeen essential marketing

Overview

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.

For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new,
previously unpublished summaries—The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.

Other featured books include:

  • Positioning by Jack Trout and Al Ries
  • Kotler on Marketing by Philip Kotler
  • The Popcorn Report by Faith Popcorn
  • The Anatomy of Buzz by Emanuel Rosen
  • Purple Cow by Seth Godin
  • Relationship Marketing by Regis McKenna

And more

The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.

Product Details

ISBN-13:
9781591841050
Publisher:
Portfolio Hardcover
Publication date:
07/20/2006
Pages:
304
Product dimensions:
6.28(w) x 9.32(h) x 1.08(d)
Age Range:
18 Years

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The Marketing Gurus: Lessons from the Best Marketing Books of All Time 3 out of 5 based on 0 ratings. 1 reviews.
Avizagroup More than 1 year ago
Some very interesting insight from business leaders in all subject area. A condensed version of excerpts across a wide spectrum of business categories. I would recommend this book as a condensed version from various authors. It is a good primer as an introduction to specific books in more detail by each author.