The Marketing of Meaning
The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book's triggering statement, "why purpose markets itself," and offers you the recipe to thriving in challenging times.
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The Marketing of Meaning
The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book's triggering statement, "why purpose markets itself," and offers you the recipe to thriving in challenging times.
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The Marketing of Meaning
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The Marketing of Meaning
eBook
$50.00
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Product Details
BN ID: | 2940157608798 |
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Publisher: | Brandhome publishing |
Publication date: | 12/23/2016 |
Sold by: | Barnes & Noble |
Format: | eBook |
File size: | 1 MB |
About the Author
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