The Marketing Planning Coach

The Marketing Planning Coach

by Eric Davies
     
 

Who are you?

* Anyone with a product or service to market

Where will this book take you?

* You will have a fully fledged business plan ready to implement and track

How does it work?

* A combination of practical tried-and-tested advice, and unique interactive exercises

When can you do it?

* In your own time, at your own pace

What else do you get?

*

Overview

Who are you?

* Anyone with a product or service to market

Where will this book take you?

* You will have a fully fledged business plan ready to implement and track

How does it work?

* A combination of practical tried-and-tested advice, and unique interactive exercises

When can you do it?

* In your own time, at your own pace

What else do you get?

* Access to free online videos and printable resources

By the end of this book you will have a marketing plan ready to implement and track

- Set your goals

- Understand your customers

- Explore the competitive environment

- Generate innovative ideas

- Set up systems to track your success

Product Details

ISBN-13:
9781471801570
Publisher:
Quercus
Publication date:
12/08/2014
Series:
Teach Yourself Series
Pages:
256
Sales rank:
1,177,813
Product dimensions:
7.40(w) x 9.50(h) x 0.50(d)

Meet the Author

Eric Davies is a professional marketing expert. He has a Diploma in Marketing from the Chartered Institute of Marketing, and has led many marketing courses for the Chartered Institute of Management. He teaches at Cardiff Metropolitan University on their posgraduate 20Twenty leadership programme. His own Masters was in the relationship between marketing strategy and company performance. He runs his own consultancy, with clients including Balfour Beatty, BT, Capita, National Trust, the British Council and the RAC.

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