The McDonaldization of Society 5 / Edition 1
  • The McDonaldization of Society 5 / Edition 1
  • The McDonaldization of Society 5 / Edition 1

The McDonaldization of Society 5 / Edition 1

by George Ritzer
     
 

ISBN-10: 1412954304

ISBN-13: 9781412954303

Pub. Date: 08/28/2007

Publisher: SAGE Publications

As one of the most noteworthy and popular sociology books of all time, The McDonaldization of Society 5 demonstrates the power of the sociological imagination to today's readers in a way that few other books have. This engaging book, sure to spark debate both in and out of the classroom, connects the everyday world of the "twenty-something" consumer with sociological…  See more details below

Overview

As one of the most noteworthy and popular sociology books of all time, The McDonaldization of Society 5 demonstrates the power of the sociological imagination to today's readers in a way that few other books have. This engaging book, sure to spark debate both in and out of the classroom, connects the everyday world of the "twenty-something" consumer with sociological analysis.

New to McDonaldization 5: Presents a new concluding chapter on Starbuckization, Links pop culture to McDonaldization with contemporary examples, Features an increased focus on globalization, Looks at precursors and future possibilities of McDonaldization.

Product Details

ISBN-13:
9781412954303
Publisher:
SAGE Publications
Publication date:
08/28/2007
Edition description:
Older Edition
Pages:
320
Product dimensions:
6.00(w) x 9.00(h) x (d)

Table of Contents

Preface
1An Introduction to McDonaldization1
2McDonaldization and Its Precursors: From the Iron Cage to the Fast-Food Factory24
3Efficiency: Drive-Throughs and Finger Foods43
4Calculability: Big Macs and Little Chips66
5Predictability: It Never Rains on Those Little Houses on the Hillside86
6Control: Human and Nonhuman Robots106
7The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"134
8Globalization and McDonaldization: Does It All Amount to ... Nothing?159
9McDonaldization in a Changing World: Are There Any Limits?185
10Dealing with McDonaldization: A Practical Guide213
Bibliography245
Notes251
Index293
About the Author309

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