The McDonaldization of Society 5 / Edition 1

The McDonaldization of Society 5 / Edition 1

by George F. Ritzer
     
 

"McDonaldization" is a paradigm for "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world," in the words of Ritzer (sociology, U. of Maryland), spreading even into institutions such education, medicine, and the criminal justice system. He identifies the four… See more details below

Overview

"McDonaldization" is a paradigm for "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world," in the words of Ritzer (sociology, U. of Maryland), spreading even into institutions such education, medicine, and the criminal justice system. He identifies the four rationalist principles of efficiency, calculability, predictability, and control as the dimensions that lie at the heart of the fast-food model, describing how they have become nearly ubiquitous through society. Unfortunately, there are a number of irrationalities spawned by the rationality of McDonaldization, most notable of which is dehumanization. He also discusses efforts to combat the effects of McDonaldization and the phenomenon itself. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9781412954303
Publisher:
SAGE Publications
Publication date:
08/28/2007
Edition description:
Older Edition
Pages:
320
Product dimensions:
5.90(w) x 8.90(h) x 0.70(d)

Meet the Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from La Trobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The Mc Donaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of Mc Donaldization: The Reader; and author of other works of critical sociology related to the Mc Donaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.

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Table of Contents

Preface
1An Introduction to McDonaldization1
2McDonaldization and Its Precursors: From the Iron Cage to the Fast-Food Factory24
3Efficiency: Drive-Throughs and Finger Foods43
4Calculability: Big Macs and Little Chips66
5Predictability: It Never Rains on Those Little Houses on the Hillside86
6Control: Human and Nonhuman Robots106
7The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"134
8Globalization and McDonaldization: Does It All Amount to ... Nothing?159
9McDonaldization in a Changing World: Are There Any Limits?185
10Dealing with McDonaldization: A Practical Guide213
Bibliography245
Notes251
Index293
About the Author309

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