The McDonaldization of Society 5 / Edition 1

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As one of the most noteworthy and popular sociology books of all time, The McDonaldization of Society 5 demonstrates the power of the sociological imagination to today's readers in a way that few other books have. This engaging book, sure to spark debate both in and out of the classroom, connects the everyday world of the "twenty-something" consumer with sociological analysis.

New to McDonaldization 5: Presents a new concluding chapter on Starbuckization, Links pop culture to McDonaldization with contemporary examples, Features an increased focus on globalization, Looks at precursors and future possibilities of McDonaldization.

Disc. sociological principles incl. efficiency, predictability, control, calculability, etc.

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Editorial Reviews

Student Reviews
Students love Ritzer’s Mc Donaldization!
"My ideas and feelings changed tremendously after reading the text because it really opened my mind up. "

"The text opened my eyes up a bit to the world around me. "

"[T]his text book is awesome because it really opens up your mind to think. I really love this text book, I think every student should at least read it and understand what Mc Donaldization is. "

"I really enjoyed the writing style of the book. It was not overly technical, gave many practical and real-life examples, and appealed to my interests. I thought of it as a book I would recommend to friends, not as a textbook. "

"I loved the book and really enjoyed the way it was written. "

"I most enjoyed reading the four chapters explaining and providing examples for the four principles of rationality (Chapters 3, 4, 5 & 6). After reading these chapters, I had an extremely clear idea on what each principle entailed. "

"I strongly recommend that this text should be use again in the future. It's a great text book and it helps us as students understand our society more and what our society had become. "

"I would definitely recommend that both of my teachers continue to incorporate Ritzer's text into the courses. It is an unpretentious, easy to understand, and thoroughly enlightening text. "

"It is an extremely effective and thought-provoking text for a Sociology course."

Michael Nofz
"The text is eminently readable. Many of my students . . . identify with the themes very rapidly. They see the connections with their own world of experience and gain confidence in thinking sociologically. "
Charles R. Frederick
"This book has been a fabulous success with students because it combines elements of critical social theory, readability . . . and popular culture. "
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Product Details

  • ISBN-13: 9781412954303
  • Publisher: SAGE Publications
  • Publication date: 8/28/2007
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 320
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from La Trobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The Mc Donaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of Mc Donaldization: The Reader; and author of other works of critical sociology related to the Mc Donaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.

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Table of Contents

1 An Introduction to McDonaldization 1
2 McDonaldization and Its Precursors: From the Iron Cage to the Fast-Food Factory 24
3 Efficiency: Drive-Throughs and Finger Foods 43
4 Calculability: Big Macs and Little Chips 66
5 Predictability: It Never Rains on Those Little Houses on the Hillside 86
6 Control: Human and Nonhuman Robots 106
7 The Irrationality of Rationality: Traffic Jams on Those "Happy Trails" 134
8 Globalization and McDonaldization: Does It All Amount to ... Nothing? 159
9 McDonaldization in a Changing World: Are There Any Limits? 185
10 Dealing with McDonaldization: A Practical Guide 213
Bibliography 245
Notes 251
Index 293
About the Author 309
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted July 23, 2008


    Dr.Ritzer's book offers a rare and effective panacea to the excesses of capitalism and materialism.Dr.Ritzer brilliantly separates the wheat from the chaff and shows us what lurks beneath the surface in today's mechanized and automated world.I'm impressed.

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  • Anonymous

    Posted August 28, 2009

    No text was provided for this review.

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