The McDonaldization of Society 5 / Edition 1

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As one of the most noteworthy and popular sociology books of all time, The McDonaldization of Society 5 demonstrates the power of the sociological imagination to today's readers in a way that few other books have. This engaging book, sure to spark debate both in and out of the classroom, connects the everyday world of the "twenty-something" consumer with sociological analysis.

New to McDonaldization 5: Presents a new concluding chapter on Starbuckization, Links pop culture to McDonaldization with contemporary examples, Features an increased focus on globalization, Looks at precursors and future possibilities of McDonaldization.

Disc. sociological principles incl. efficiency, predictability, control, calculability, etc.

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Editorial Reviews

Student Reviews
Students love Ritzer’s McDonaldization!
"My ideas and feelings changed tremendously after reading the text because it really opened my mind up."

"The text opened my eyes up a bit to the world around me."

"[T]his text book is awesome because it really opens up your mind to think. I really love this text book, I think every student should at least read it and understand what McDonaldization is."

"I really enjoyed the writing style of the book. It was not overly technical, gave many practical and real-life examples, and appealed to my interests. I thought of it as a book I would recommend to friends, not as a textbook."

"I loved the book and really enjoyed the way it was written."

"I most enjoyed reading the four chapters explaining and providing examples for the four principles of rationality (Chapters 3, 4, 5 & 6). After reading these chapters, I had an extremely clear idea on what each principle entailed."

"I strongly recommend that this text should be use again in the future. It's a great text book and it helps us as students understand our society more and what our society had become."

"I would definitely recommend that both of my teachers continue to incorporate Ritzer's text into the courses. It is an unpretentious, easy to understand, and thoroughly enlightening text."

"It is an extremely effective and thought-provoking text for a Sociology course."

Michael Nofz
"The text is eminently readable. Many of my students . . . identify with the themes very rapidly. They see the connections with their own world of experience and gain confidence in thinking sociologically."
Charles R. Frederick
"This book has been a fabulous success with students because it combines elements of critical social theory, readability . . . and popular culture."
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Product Details

  • ISBN-13: 9781412954303
  • Publisher: SAGE Publications
  • Publication date: 8/28/2007
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 320
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the 2000 Distinguished Contributions to Teaching Award by the American Sociological Association and an honorary doctorate from LaTrobe University in Australia. His best-known work, The McDonaldization of Society, has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the author of a series best-selling social theory textbooks for McGraw-Hill; McDonaldization: The Reader; and other works of critical sociology related to the McDonaldization thesis, including A Critique of the Global Credit Card Society, Enchanting a Disenchanted World, The Globalization of Nothing, Globalization: A Basic Text, and The Outsourcing of Everything. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.), and the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2014 he published the second edition of Introduction to Sociology with SAGE.

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Table of Contents

Chapter 1: An Introduction to McDonaldization
McDonald's as a Global Icon
The Long Arm of McDonaldization
The Dimensions of McDonaldization
Critique of McDonaldization: The Irrationality of Rationality
Illustrating the Dimensions of McDonaldization: The Case of Ikea
The Advantages of McDonaldization
What Isn't McDonaldized?
A Look Ahead
Chapter 2: The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond
Bureaucratization: Making Life More Rational
The Holocaust: Mass-Produced Death
Scientific Management: Finding the One Best Way
The Assembly Line: Turning Workers Into Robots
Levittown: Putting Up Houses -- "Boom, Boom, Boom"
Shopping Centers: Malling America
McDonald's: Creating the "Fast-Food Factory"
McDonaldization and Contemporary Social Changes
Chapter 3: Efficiency: Drive-Throughs and Finger Foods
Streamlining the Process
Simplifying the Product
Putting Customers to Work
Chapter 4: Calculability: Big Macs and Little Chips
Emphasizing Quantity Rather Than Quality of Products
Reducing Production and Service to Numbers
Chapter 5: Predictability: It Never Rains on Those Little Houses on the Hillside
Creating Predicatable Settings
Scripting Interaction With Customers
Making Employee Behavior Predictable
Creating Predictable Products and Processes
Minimizing Danger and Unpleasantness
Chapter 6: Control: Human and Nonhuman Robots
Controlling Employees
Controlling Customers
Controlling the Process and the Product
The Ultimate Examples of Control: Birth and Death?
Chapter 7: The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"
Inefficiency: Long Lines at the Checkout
High Cost: Better Off at Home
False Friendliness: "Hi, George"
Disenchantment: Where's the Magic?
Health and Environmental Hazards: Even Your Pets Are at Risk
Homogenization: It's No Different in Paris
Dehumanization: Getting Hosed at "Trough and Brew"
Chapter 8: Globalization and McDonaldization: Does It All Amount to ... "Nothing"?
McDonaldization and Grobalization
Nothing-Something and McDonaldization
Nothing-Something and Grobalization-Glocalization
The Case for McDonaldization as an Example of the Glocalization of Something
The Case for McDonaldization as an Example of the Grobalization of Nothing
Chapter 9: Dealing With McDonaldization: A Practical Guide
Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules
Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza di Spagna
Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds
Some Concluding Thoughts
Chapter 10: The Starbuckization of Society?
Howard Schultz and the Founding of the Starbucks Empire: No More Swill
What Has Starbucks Added to, or Removed From, the McDonald's Model?
Should the Concept of "Starbuckization" Replace "McDonaldization"?
The "Starbucks Effect"
The Convergence of Starbucks and McDonald's
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  • Anonymous

    Posted July 23, 2008


    Dr.Ritzer's book offers a rare and effective panacea to the excesses of capitalism and materialism.Dr.Ritzer brilliantly separates the wheat from the chaff and shows us what lurks beneath the surface in today's mechanized and automated world.I'm impressed.

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  • Anonymous

    Posted August 28, 2009

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