The McDonaldization of Society: 20th Anniversary Edition / Edition 20by George Ritzer
George Ritzer’s McDonaldization of Society, now celebrating its’ 20thanniversary, continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in/sup>/sup>… See more details below
George Ritzer’s McDonaldization of Society, now celebrating its’ 20thanniversary, continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in consumption and globalization. As in previous editions, the book has been updated and it offers new discussions of, among others, In-N-Out- Burger and Pret A Manger as possible antitheses of McDonaldization. The biggest change, however, is that the book has been radically streamlined to offer an even clearer articulation of the now-famous McDonaldization thesis.
- SAGE Publications
- Publication date:
- Edition description:
- Seventh Edition
- Sales rank:
- Product dimensions:
- 5.90(w) x 8.90(h) x 0.70(d)
Table of ContentsChapter 1: An Introduction to McDonaldization
McDonald's as an American and a Global Icon
The Long Arm of McDonaldization
The Dimensions of McDonaldization
Critique of McDonaldization: The Irrationality of Rationality
Illustrating the Dimensions of McDonaldization: The Case of Ikea
The Advantages of McDonaldization
What Isn't McDonaldized?
A Look Ahead
Chapter 2: The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond
Bureaucratization: Making Life More Rational
The Holocaust: Mass-Produced Death
Scientific Management: Finding the One Best Way
The Assembly Line: Turning Workers Into Robots
Levittown: Putting Up Houses?? Boom, Boom, Boom?
Shopping Centers: Malling America
McDonald's: Creating the "Fast-Food Factory"
McDonaldization and Contemporary Social Changes
Chapter 3: Efficiency and Calculability
Drive-Throughs and Finger Foods
Streamlining the Process
Simplifying the Product
Putting Customers to Work
Calculability: Big Macs and Little Chips
Emphasizing Quantity Rather Than Quality of Products
Reducing Production and Service to Numbers
Chapter 4: Predictability and Control
Predictability: It Never Rains on Those Little Houses on the Hillside
Creating Predictable Settings
Scripting Interaction With Customers
Making Employee Behavior Predictable
Creating Predictable Products and Processes
Minimizing Danger and Unpleasantness
Control: Human and Nonhuman Robots
Controlling the Process and the Product
The Ultimate Examples of Control: Birth and Death?
Chapter 5: The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"
Inefficiency: Long Lines at the Checkout
High Cost: Better Off at Home
False Friendliness: "Hi, George"
Disenchantment: Where's the Magic?
Health and Environmental Hazards: A Day's Calories in One Fast Food Meal
Homogenization: It's No Different in Paris
Dehumanization: Getting Hosed at "Trough and Brew"
Chapter 6: Dealing with McDonaldization: A Practical Guide
Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules
Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza Di Spagna
Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds
Some Concluding Thoughts
Chapter 7: Globalization and the Possibility of the DeMcDonaldization of Society?
Globalization and McDonaldization
The DeMcDonaldization of Society
The Internet and DeMcDonaldization
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