The McDonaldization of Society: 20th Anniversary Edition / Edition 20

Paperback (Print)
Rent from
(Save 75%)
Est. Return Date: 07/24/2015
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $18.00
Usually ships in 1-2 business days
(Save 62%)
Other sellers (Paperback)
  • All (17) from $18.00   
  • New (3) from $29.00   
  • Used (14) from $18.00   


George Ritzer’s McDonaldization of Society, now celebrating its’ 20thanniversary, continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in consumption and globalization. As in previous editions, the book has been updated and it offers new discussions of, among others, In-N-Out- Burger and Pret A Manger as possible antitheses of McDonaldization. The biggest change, however, is that the book has been radically streamlined to offer an even clearer articulation of the now-famous McDonaldization thesis.

Disc. sociological principles incl. efficiency, predictability, control, calculability, etc.

Read More Show Less

Editorial Reviews

"This well-written title is a theoretically based work in social criticism. . . . Mc Donald's and its clones have created a positive public image, but Ritzer gives the public discourse a little balance by focusing on the problems created, and the dangers posed, by the process. . . . Ritzer asks: "Does it all amount to . . . Nothing?" (cf. his Globalization of Nothing, 2004). The last chapter on dealing with Mc Donaldization is thought-provoking. . . . Highly recommended."
Choice Magazine
"This well-written title is a theoretically based work in social criticism. . . . Mc Donald's and its clones have created a positive public image, but Ritzer gives the public discourse a little balance by focusing on the problems created, and the dangers posed, by the process. . . . Ritzer asks: "Does it all amount to . . . Nothing?" (cf. his Globalization of Nothing, 2004). The last chapter on dealing with Mc Donaldization is thought-provoking. . . . Highly recommended. "
Jonathan H. Turner
"One of the most important and influential works of the last half of this century. . . . Ritzer was both an analyst and a prophet in this classic work, which is as relevant today as it was a decade ago."
Douglas Adams

“I have enjoyed using this book. I recommend it to other education professionals and, on occasion, have given copies of this book to friends and relatives as gifts. The strengths are obvious.”

Celestino Fernandez

"The book provides a theoretical and analytical framework that both reflects reality and helps college students understand the reality of the world in which they grew up, live in, and are likely to continue to experience not only in the United States but throughout the world. "

Simon Cordery
"Every time I have used Mc Donaldization, class meetings have been characterized by active discussions in which virtually all students participate."
Nathan W. Pino
"Most undergraduate students today have never lived in an un-Mc Donald world, and because this book speaks to them, it sparks lively class discussion. This new edition is finely updated, and even more interesting, as it demonstrates the globalization of Mc Donaldization and the various different cultures individually adapt to it."
James D. Cover
"Ritzer’s texts is in a class by itself. I can’t think of another as insightful and enjoyable."
Philip Cohen

“I love this book; it is a contemporary classic. . . . I would certainly use this book in an undergraduate theory course.”

Kurt F. Cylke

“I use this book in an introductory level social problems and public policy course. The book is also used in my department in many sections of introduction to sociology. It works well in introductory level courses. . . . It is a good book and has been a great teaching tool. I find the book helps students to see rationalized environments where they could not see them before. Vision is a good thing.
. . the book still has a long shelf life ahead.”

Peter Hoffman
“This is an important book. Its wide recognition is well deserved. Its central strength is the clarity and brevity with which it makes accessible an extraordinarily important and complex process shaping the postmodern world.”
Victor Shaw

“I am impressed with the amount of examples the author has gathered from around the world for the book. Examples are current, interesting, and illustrative. They mesh well with the text and help enormously in explicating complex processes underlying Mc Donaldization.”

Linda Morrison

“The opening chapters are very strong. I very much like the way Weber’s ideas are brought to life. . . . This is such a good opportunity to bring more theory into awareness for students. . . . It is very engaging and brings the reader into the content in a wonderful way.”

Read More Show Less

Product Details

  • ISBN-13: 9781452226699
  • Publisher: SAGE Publications
  • Publication date: 4/19/2012
  • Edition description: Seventh Edition
  • Edition number: 20
  • Pages: 312
  • Sales rank: 259,444
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the 2000 Distinguished Contributions to Teaching Award by the American Sociological Association and an honorary doctorate from LaTrobe University in Australia. His best-known work, The McDonaldization of Society, has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the author of a series best-selling social theory textbooks for McGraw-Hill; McDonaldization: The Reader; and other works of critical sociology related to the McDonaldization thesis, including A Critique of the Global Credit Card Society, Enchanting a Disenchanted World, The Globalization of Nothing, Globalization: A Basic Text, and The Outsourcing of Everything. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.), and the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2014 he published the second edition of Introduction to Sociology with SAGE.

Read More Show Less

Table of Contents

Chapter 1: An Introduction to McDonaldization
McDonald's as an American and a Global Icon
The Long Arm of McDonaldization
The Dimensions of McDonaldization
Critique of McDonaldization: The Irrationality of Rationality
Illustrating the Dimensions of McDonaldization: The Case of Ikea
The Advantages of McDonaldization
What Isn't McDonaldized?
A Look Ahead
Chapter 2: The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond
Bureaucratization: Making Life More Rational
The Holocaust: Mass-Produced Death
Scientific Management: Finding the One Best Way
The Assembly Line: Turning Workers Into Robots
Levittown: Putting Up Houses?? Boom, Boom, Boom?
Shopping Centers: Malling America
McDonald's: Creating the "Fast-Food Factory"
McDonaldization and Contemporary Social Changes
Chapter 3: Efficiency and Calculability
Drive-Throughs and Finger Foods
Streamlining the Process
Simplifying the Product
Putting Customers to Work
Calculability: Big Macs and Little Chips
Emphasizing Quantity Rather Than Quality of Products
Reducing Production and Service to Numbers
Chapter 4: Predictability and Control
Predictability: It Never Rains on Those Little Houses on the Hillside
Creating Predictable Settings
Scripting Interaction With Customers
Making Employee Behavior Predictable
Creating Predictable Products and Processes
Minimizing Danger and Unpleasantness
Control: Human and Nonhuman Robots
Controlling Employees
Controlling Customers
Controlling the Process and the Product
The Ultimate Examples of Control: Birth and Death?
Chapter 5: The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"
Inefficiency: Long Lines at the Checkout
High Cost: Better Off at Home
False Friendliness: "Hi, George"
Disenchantment: Where's the Magic?
Health and Environmental Hazards: A Day's Calories in One Fast Food Meal
Homogenization: It's No Different in Paris
Dehumanization: Getting Hosed at "Trough and Brew"
Chapter 6: Dealing with McDonaldization: A Practical Guide
Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules
Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza Di Spagna
Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds
Some Concluding Thoughts
Chapter 7: Globalization and the Possibility of the DeMcDonaldization of Society?
Globalization and McDonaldization
The DeMcDonaldization of Society
The Internet and DeMcDonaldization
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)