The McDonaldization Thesis: Explorations and Extensions / Edition 1

The McDonaldization Thesis: Explorations and Extensions / Edition 1

by George F. Ritzer
     
 

ISBN-10: 0761955402

ISBN-13: 9780761955405

Pub. Date: 02/17/1998

Publisher: SAGE Publications

In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - 'McDonaldization'.

Part One centres on a discussion of Karl Mannheim's theory of rationalization. The author also assesses the degree to which

Overview

In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - 'McDonaldization'.

Part One centres on a discussion of Karl Mannheim's theory of rationalization. The author also assesses the degree to which sociology in general and sociological theory in particular have been 'McDonaldized'. The second part demonstrates the empirical reach of the 'McDonaldization' process with discussions on work, credit and globalization. Part Three moves beyond 'McDonaldization' to the worlds of 'new means of consumption' and the postmodern perspectives that best illuminate them. The author

Product Details

ISBN-13:
9780761955405
Publisher:
SAGE Publications
Publication date:
02/17/1998
Edition description:
New Edition
Pages:
220
Product dimensions:
6.14(w) x 9.21(h) x 0.46(d)

Table of Contents

Introduction: McDonaldization and Beyond
THEORETICAL ISSUES
Mannheim's Theory of Rationalization
An Alternative Resource for the McDonaldization Thesis?
The McDonaldization of American Sociology
A Metasociological Analysis
Munch(ing) on the McDonald(ization) of Social Theory
THE EXPANSION OF MCDONALDIZATION
McJobs
McDonaldization and its Relationship to the Labor Process
McDonaldization
The New American Menace
Globalization, McDonaldization and Americanization
Credit Cards, Fast-Food Restaurants and Increasing Rationalization
THE NEW MEANS OF CONSUMPTION
The New Means of Consumption
A Postmodern Analysis
'McDisneyization' and 'Post-Tourism'
Complementary Perspectives on Contemporary Tourism
McUniversity in the Postmodern Consumer Society
Dealing with the New Means of Consumption
MCDONALDIZATION REDUX
Some Concluding Thoughts on the McDonaldization Thesis

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