The McGraw-Hill Guide to Starting Your Own Business : A Step-By-Step Blueprint for the First-Time Entrepreneur / Edition 2

The McGraw-Hill Guide to Starting Your Own Business : A Step-By-Step Blueprint for the First-Time Entrepreneur / Edition 2

by Stephen Harper
     
 

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ISBN-10: 0071410120

ISBN-13: 9780071410120

Pub. Date: 07/01/2003

Publisher: McGraw-Hill Professional Publishing

The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. This completely revised second edition once again shows entrepreneurs the keys to determining the best business opportunities, creating a business plan, and

Overview

The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. This completely revised second edition once again shows entrepreneurs the keys to determining the best business opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs.

Product Details

ISBN-13:
9780071410120
Publisher:
McGraw-Hill Professional Publishing
Publication date:
07/01/2003
Edition description:
2nd Edition
Pages:
240
Sales rank:
1,245,065
Product dimensions:
5.90(w) x 8.90(h) x 0.74(d)

Related Subjects

Table of Contents

Introduction: There Are No Guarantees for Success.
Part I: Getting Ready to Get Ready.
Creating a New Business.
Identifying New Business Opportunities.
Part II: Preparing Your Business Plan.
The General Overview and Legal Structure.
Selecting the Right Target Market.
Product/Service Strategy and Price Strategy.
Promotion Strategy and Physical Distribution Strategy.
Determining Your Initial Capital Requirement.
Projecting the Financial Status for the First Five Years.
Part III: Before You Lock into a Course of Action.
Applying for a Loan.
Buying an Existing Business.
Acquiring a Franchise.
Commencement: You've Only Just Begun.

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