The McGraw-Hill Guide to Starting Your Own Business : A Step-By-Step Blueprint for the First-Time Entrepreneur / Edition 2

The McGraw-Hill Guide to Starting Your Own Business : A Step-By-Step Blueprint for the First-Time Entrepreneur / Edition 2

by Stephen Harper
     
 

The nationwide bestseller, updated for beating the odds and achieving breakthrough success

Insightful tips from over 100 Entrepreneurs for Starting a Business—and Doing It Right!

Today's conditions are among the best in history for starting and building your own business, and The McGraw-Hill Guide to Starting Your Own Business is renowned for

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Overview

The nationwide bestseller, updated for beating the odds and achieving breakthrough success

Insightful tips from over 100 Entrepreneurs for Starting a Business—and Doing It Right!

Today's conditions are among the best in history for starting and building your own business, and The McGraw-Hill Guide to Starting Your Own Business is renowned for showing thousands of entrepreneurs how to do just that. Now let this hands-on book give you the market-tested knowledge and confidence you need to identify and evaluate new business opportunities, draw up a business plan, find the money to get your new venture off the ground, and take that first step toward true success—by launching a business that in your heart, you know will work!

Praise for the first edition of The McGraw-Hill Guide to Starting Your Own Business:

Featured selection by the Fortune Book Club, Money Book Club, BusinessWeek Book Club, Book-of-the-Month Club

"The strength of The McGraw-Hill Guide to Starting Your Own Business is that it delivers on its promise. It is indeed a step-by-step blueprint for the first-time entrepreneur."—Jeffrey L. Seglin, Editor, Inc.

"The McGraw-Hill Guide to Starting Your Own Business is . . . an indispensable reference for any first-time entrepreneur—and an invaluable advantage for every fledgling business."—Fortune Book Club

"A down-to-earth guide to business startup essentials."—Money Book Club

"A practical, information-packed guide: it's loaded with the know-how you need to go it alone."—Book-of-the-Month Club

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Product Details

ISBN-13:
9780071410120
Publisher:
McGraw-Hill Professional Publishing
Publication date:
07/01/2003
Edition description:
2nd Edition
Pages:
240
Sales rank:
571,202
Product dimensions:
5.90(w) x 8.90(h) x 0.74(d)

Related Subjects

Table of Contents

Introduction: There Are No Guarantees for Success.
Part I: Getting Ready to Get Ready.
Creating a New Business.
Identifying New Business Opportunities.
Part II: Preparing Your Business Plan.
The General Overview and Legal Structure.
Selecting the Right Target Market.
Product/Service Strategy and Price Strategy.
Promotion Strategy and Physical Distribution Strategy.
Determining Your Initial Capital Requirement.
Projecting the Financial Status for the First Five Years.
Part III: Before You Lock into a Course of Action.
Applying for a Loan.
Buying an Existing Business.
Acquiring a Franchise.
Commencement: You've Only Just Begun.

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