The Media in Your Life: An Introduction to Mass Communication / Edition 1

The Media in Your Life: An Introduction to Mass Communication / Edition 1

by Jean Folkerts, Lucinda Davenport, Stephen Lacy, Lucinda Davenport
     
 

ISBN-10: 020515414X

ISBN-13: 9780205154142

Pub. Date: 10/28/1998

Publisher: Allyn & Bacon, Inc.

Features & descriptions to MyMassCommLab:

Integrated & Annotated Video Clips highlight media coverage of current news events as well as key historical footage, profiles of prominent personalities in media, and coverage of key ethical, political, social and international trends in the industry. Many of these video clips will be annotated to help students

Overview

Features & descriptions to MyMassCommLab:

Integrated & Annotated Video Clips highlight media coverage of current news events as well as key historical footage, profiles of prominent personalities in media, and coverage of key ethical, political, social and international trends in the industry. Many of these video clips will be annotated to help students understand and critically evaluate this media material.

Career Explorations feature video interviews with media professionals along with personal profiles of key media jobs, including job duties; what a typical day is like; how the job was obtained; job search tips, hints, advice, or anecdotes; and salary. Careers in Media weblinks also are available throughout.

Biographical profiles of the movers and shakers in the media provide students with more in-depth information about key people in various media fields.

Unlimited use of Pearson’s Research Navigator™ is the easiest way for students to start a research assignment. Complete with extensive help on the research process and four exclusive databases of credible and reliable source material – including the EBSCO Academic Journal and Abstract Database, New York Times Search by Subject Archive, “Best of the Web” Link Library, and Financial Times Article Archive and Company Financials – Research Navigator helps students quickly and efficiently make the most of their research time.

New York Times Daily News Feed contains an online feed from The New York Times that is updated hourly.

An E-book matching the exact layout of the printed textbook, the online E-book contains multimedia icons in the margins that launch to exciting resources that expand upon the key topics students encounter as they read through the text.

Assessments found in each chapter of the text enable students to navigate through a pre-test and post-test, all fully integrated with the E-book in order to assess, review, and improve their understanding of the material chapter-by-chapter.

A customized study plan, generated from chapter pre-tests and post-tests, identifies areas of weakness and strength to help students focus their attention and efforts where they’re needed the most.

A wealth of instructor support material simplifies and enriches the teaching experience. MyMassCommLab gives you access to text-specific materials including instructor's manuals, test banks, and PowerPoint presentations.

Product Details

ISBN-13:
9780205154142
Publisher:
Allyn & Bacon, Inc.
Publication date:
10/28/1998
Edition description:
Older Edition
Pages:
558
Product dimensions:
7.94(w) x 9.97(h) x 0.93(d)

Table of Contents

I. MEDIA INDUSTRIES.

1. We the People: Media and Communication.

Mass Communication.

Evolution of Mass Media in the United States.

The Media System in the United States.

Use and Functions of Media in the Marketplace.

2. Books.

Growth of Literary Culture.

Books in American Life.

Today's Market Structure.

Audience Demand in Book Publishing Markets.

Supplying the Audience's Demand.

Trends.

3. Newspapers.

Newspapers in American Life.

Today's Market Structure.

Audience Demand in Newspaper Markets.

Supplying the Audience's Demand.

Newspapers as Organizations

Trends.

4. Magazines.

Magazines in American Life.

Today's Market Structure.

Audience Demand in Magazine Markets.

Supplying the Audience's Demand.

Trends

5. The Movies.

Film in American Life.

Cultural and Political Development.

Today's Market Structure.

Audience Demand in Movie Markets.

Supplying the Audience's Demand.

Supplying the International Market.

Trends.

6. Radio.

Radio in American Life.

Today's Market Structure.

Audience Demand in Radio Markets.

Supplying the Audience's Demand.

International Radio.

Trends.

7. Television.

Television in American Life.

Today's Market Structure.

Audience Demand in Television Markets.

Supplying the Audience’s Demand.

Television and the International Market

Trends.

8. Music and the Recording Industry.

Printed and Recorded Music in American Life.

Social and Cultural Impact.

The Recording Industry.

Today's Market Structure.

Audience Demand in Recording Markets.

Supplying the Audience's Demand.

Trends.

9. Computers and the Internet Highway.

Computers in American Life.

Computers and Communication.

Today's Market Structure.

Audience Demand in Computer Markets.

Supplying the Audience's Demand.

Trends.

Part II: Media Processes and Functions

10. Journalism: Information and Society.

Journalism in American Life.

Journalism on Radio and Television

Objectivity and Storytelling.

Today's Market Structure.

Audience Demand in Journalism Markets.

Supplying the Audience's Demand.

Global Journalism.

Trends.

11. Public Relations.

Public Relations in American Life.

Social and Cultural Impact.

Demand for Public Relations.

Supplying the Demand for Public Relations.

Trends.

12. Advertising.

Advertising in American Life.

Cultural and Political Impact of Advertising.

Structure of Advertising and Demand.

Supplying the Demand for Advertising.

Trends.

III. MEDIA ISSUES.

13. Ethics.

Ethics in American Life.

Classical Ethics in a Modern Society.

Political and Economic Demand for Ethical Behavior.

Supplying Ethical Standards.

Ethical Situations and Dilemmas.

Trends.

14. Regulation.

Regulation in American Life.

Types of Media Regulation.

Gaining Access to Journalists' Information.

Trends.

15. Mass Communication Research: From Content to Effects.

Defining Mass Communication Research.

Mass Communication Research in American Life.

Influences on Content.

Trends.

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