The Media in Your Life: An Introduction to Mass Communication / Edition 1

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Features & descriptions to MyMassCommLab:

Integrated & Annotated Video Clips highlight media coverage of current news events as well as key historical footage, profiles of prominent personalities in media, and coverage of key ethical, political, social and international trends in the industry. Many of these video clips will be annotated to help students understand and critically evaluate this media material.

Career Explorations feature video interviews with media professionals along with personal profiles of key media jobs, including job duties; what a typical day is like; how the job was obtained; job search tips, hints, advice, or anecdotes; and salary. Careers in Media weblinks also are available throughout.

Biographical profiles of the movers and shakers in the media provide students with more in-depth information about key people in various media fields.

Unlimited use of Pearson’s Research Navigator™ is the easiest way for students to start a research assignment. Complete with extensive help on the research process and four exclusive databases of credible and reliable source material – including the EBSCO Academic Journal and Abstract Database, New York Times Search by Subject Archive, “Best of the Web” Link Library, and Financial Times Article Archive and Company Financials – Research Navigator helps students quickly and efficiently make the most of their research time.

New York Times Daily News Feed contains an online feed from The New York Times that is updated hourly.

An E-book matching the exact layout of the printed textbook, the online E-book contains multimedia icons in the margins that launch to exciting resources that expand upon the key topics students encounter as they read through the text.

Assessments found in each chapter of the text enable students to navigate through a pre-test and post-test, all fully integrated with the E-book in order to assess, review, and improve their understanding of the material chapter-by-chapter.

A customized study plan, generated from chapter pre-tests and post-tests, identifies areas of weakness and strength to help students focus their attention and efforts where they’re needed the most.

A wealth of instructor support material simplifies and enriches the teaching experience. MyMassCommLab gives you access to text-specific materials including instructor's manuals, test banks, and PowerPoint presentations.

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Editorial Reviews

An introductory college-level text examining the professional and cultural aspects of mass media within an economic framework. The text's 16 chapters address the history of mass communication; books, newspapers, magazines, the movies, radio, television, music, the recording industry, and computers; regulation; ethics; public relations; advertising; and current research on mass communication. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780205154142
  • Publisher: Allyn & Bacon, Inc.
  • Publication date: 10/28/1998
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 558
  • Product dimensions: 7.94 (w) x 9.97 (h) x 0.93 (d)

Table of Contents

1 We the People and the Mass Media 1
2 How People Communicate: Uses and Structure 16
3 Historical Development of Mass Communication 44
4 Books 78
5 Newspapers 106
6 Magazines 140
7 The Movies 172
8 Radio 204
9 Television 234
10 Music and the Recording Industry 278
11 Computers and the Information Highway 310
12 Regulation 344
13 Ethics 382
14 Public Relations 416
15 Advertising 452
16 Mass Communication Research: From Content to Effects 484
Glossary 516
References 527
Index 541
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